As someone who’s spent a lot of time diving into the world of SEO, I know how overwhelming it can be to find the right agency to partner with. Whether you’re running a small local business or a growing brand, getting your website noticed online is no easy feat. That’s why I’ve put together this list of the best SEO companies in the UK for 2025, based on my own experiences, client feedback, and in-depth research.
These agencies stand out for their ability to boost organic traffic, improve search rankings, and provide results that really matter for businesses of all sizes. I’ve looked at what each agency excels at, where they might not be the best fit, and how they can help local businesses succeed in today’s competitive market.
If you’re wondering where to start or which agency to trust with your SEO strategy, this list should give you a solid starting point. Keep reading to find out which SEO companies I believe are the best in the business this year.
Best SEO Companies in UK Comparison
| Rank | SEO Company | Organic Traffic/Month | Strength | Weakness |
| 1 | Appear Online (Cardiff, Wales) | High | Focus on local SEO & tailored solutions | Pricing can be on the higher end |
| 2 | Screaming Frog (Oxfordshire) | Very High | Strong technical SEO expertise | More suited for large projects |
| 3 | Impression (Nottingham & London) | High | Strong results for eCommerce & B2B clients | Can be expensive for small businesses |
| 4 | Koozai (Southampton) | Medium to High | Excellent content strategy and reporting | May not be suitable for smaller businesses |
| 5 | Absolute Digital Media (Chelmsford) | High | Full-service approach | Limited international focus |
| 6 | Anything is Possible (Manchester) | High | Creativity and innovation in SEO strategy | Can be costly for long-term projects |
| 7 | Propellernet (Brighton) | High | Comprehensive services for diverse sectors | Not always the best fit for small businesses |
| 8 | Brave Bison (London) | High | Strong on social media & video SEO | Can be less focused on traditional SEO |
| 9 | The SEO Works (Sheffield) | Medium to High | Good for local businesses | Results may take time |
| 10 | Optix Solutions (Exeter) | High | Tailored strategies for SMEs | Can be pricey for small businesses |
| 11 | Distinctly (London) | Medium to High | Focus on innovation and performance | Pricing can be challenging for startups |
| 12 | Reboot Online (London) | High | Great for eCommerce & large businesses | More expensive compared to others |
| 13 | Loud Mouth Media (Belfast, Glasgow & Dublin) | High | Good for B2B and international markets | Can be expensive for smaller clients |
| 14 | Click Consult (Cheshire) | Very High | Expert in digital strategy & SEO | Best suited for larger companies |
| 15 | Boom Online Marketing (Nottingham) | High | Effective for local SEO and regional growth | Limited global reach |
| 16 | Blue Array (Reading) | High | Focus on data-driven SEO and technical work | Not ideal for small budgets |
| 17 | Artemis Marketing (Horsham) | Medium | Focus on tailored SEO for specific sectors | Slower turnaround times |
| 18 | Evolved Search (Newcastle upon Tyne) | High | Strong focus on ROI and custom strategies | High prices for small business owners |
| 19 | Adtrak (Nottingham) | High | Specializes in SEO for local businesses | May not be suitable for very large brands |
| 20 | Climb Online (London & Manchester) | High | Great for multi-channel SEO campaigns | Can be cost-prohibitive for small brands |
| 21 | Footprint Digital (Colchester) | Medium to High | Excellent at organic link building and strategy | Can be more niche-focused |
| 22 | novi.digital (Lancaster & London) | High | Strong emphasis on data and transparency | Can be more costly compared to others |
| 23 | Salience Search Marketing (Staffordshire) | Medium | Highly results-driven and ROI-focused | Focused more on niche sectors |
| 24 | Up Analytics (UK) | High | Solid analytic-based SEO strategies | May not cater to every business sector |
| 25 | Pearl Lemon (London) | Very High | Strong content marketing and SEO approach | Can be high-priced for startups |
How I selected these companies:
I based these selections on:
- Client experience: Reviews and testimonials of businesses that have worked with these agencies.
- Organic Traffic: How well these companies are performing with their clients’ organic traffic, rankings, and visibility.
- Pricing: How affordable or premium each company is.
Strengths and Weaknesses: Focused on their key strengths, such as technical SEO, content marketing, or customer service, and noted common challenges or weaknesses as mentioned by clients.
Best SEO Companies UK in 2025:
Here’s a list of the best SEO companies UK for 2025 based on client experience, reviews, and expertise. These agencies have proven track records in driving measurable results and delivering tailored strategies for businesses of all sizes.
Appear Online (Cardiff, Wales)
Website: appearonline.co.uk
Best For: Local businesses seeking significant improvements in organic search visibility and eCommerce brands aiming for rapid growth.
Overview:
Founded in 2022, Appear Online has quickly established itself as a leading SEO agency in Cardiff and the broader UK market. The agency specializes in data-driven SEO strategies, including technical SEO, on-page optimization, local SEO, and content marketing.
Pricing: While specific pricing details are not publicly disclosed, Appear Online’s services are tailored to the needs of each client, with a focus on delivering measurable results.
Strengths:
- Proven Results: Clients have reported significant improvements in search engine rankings, with some achieving over 6,000 positions gained and up to a 65% increase in organic sales.
- Comprehensive Services: Offers a full suite of SEO services, including Google Ads, local SEO, eCommerce SEO, website migration, white-label SEO, and backlink building.
- Client-Centric Approach: Known for transparent communication and a personalized approach to each project.
- Global Reach: Despite its Cardiff base, Appear Online has expanded its client base internationally, serving clients in Canada, New Zealand, Australia, and even Bali.
Weaknesses:
- Premium Pricing: The agency’s services may be on the higher end of the pricing spectrum, which could be a consideration for small businesses with limited budgets.
- Focus on Established Businesses: Their strategies are often tailored for businesses with existing online operations, which may require adjustments for startups or businesses in early stages of digital presence.
Screaming Frog (Henley-on-Thames, Oxfordshire)
Website: screamingfrog.co.uk
Best For:
Large-scale SEO audits, enterprise-level websites, and clients seeking a data-driven, technical approach to SEO.
Overview:
Screaming Frog is a UK-based SEO agency and the creators of the renowned SEO Spider tool. With a team of technical and creative experts, they specialize in developing search strategies for large brands to small and medium-sized enterprises. Their services encompass search engine optimization (SEO), pay-per-click (PPC) management, social media marketing, content marketing, link building, Google Ads audits, analytics consultancy, and digital copywriting .
Pricing:
Screaming Frog does not offer fixed packages. Instead, they provide bespoke SEO campaigns tailored to each client’s specific requirements. Pricing is based on the number of days per month needed to achieve the best results, varying depending on the client’s goals and industry competitiveness.
Strengths:
- Technical Expertise: Known for their in-depth technical SEO capabilities, leveraging their proprietary SEO Spider tool to conduct comprehensive audits .
- Bespoke Strategies: Offers customized SEO campaigns tailored to each client’s unique needs and objectives.
- Proven Results: Demonstrated success in helping clients regain and enhance their online visibility, such as assisting Red Candy in recovering from a significant drop in Google search rankings .
- Industry Recognition: Recognized for their contributions to the SEO industry, including winning awards like ‘Best Use of SEO – Finance’ and ‘Best Use of Search – Travel/Leisure’.
Weaknesses:
- Premium Pricing: The bespoke nature of their services may result in higher costs, which might not be suitable for small businesses with limited budgets.
- Complexity for Beginners: Their advanced technical approach may be challenging for clients without a strong understanding of SEO fundamentals.
Impression (Nottingham & London)
Website: impressiondigital.com
Best For:
Mid to large-sized businesses in sectors like eCommerce, B2B, SaaS, fintech, and nonprofits, seeking data-driven SEO strategies and comprehensive digital marketing services.
Overview:
Founded in 2012, Impression is a multi-award-winning performance marketing agency with offices in Nottingham, London, Manchester, and New York. The agency specializes in integrated digital strategies, combining SEO, paid media, digital PR, content marketing, and conversion rate optimization to drive measurable growth for clients. Impression is known for its commitment to innovation, evidenced by its proprietary tools like Alexis and Velocity, and its focus on experimentation and data-driven decision-making.
Pricing:
Impression’s pricing is tailored to each client’s needs, with a minimum project size of $25,000. Hourly rates range from $150 to $199. Clients have reported substantial ROI, including a 119% revenue increase for one client. The agency offers flexibility and responsiveness to budget changes, enhancing overall satisfaction.
Strengths:
- Comprehensive Services: Offers a full suite of digital marketing services, including SEO, PPC, digital PR, and conversion rate optimization.
- Data-Driven Approach: Utilizes proprietary tools and a test-and-learn methodology to inform strategies and drive results.
- Industry Recognition: Awarded Digital Agency of the Year 2024 at the Global Agency Awards and recognized as a B Corp™ Certified agency.
- Proven Results: Demonstrated success with clients like Cancer Research UK, Clarins, and Norse Atlantic Airways.
Weaknesses:
- Premium Pricing: The agency’s services may be on the higher end of the pricing spectrum, which could be a consideration for small businesses with limited budgets.
- Complexity for Smaller Clients: Their comprehensive approach and advanced tools may be more suited for larger organizations, potentially overwhelming for smaller businesses without dedicated marketing teams.
Koozai (Southampton)
Website: koozai.com
Best For:
Businesses seeking comprehensive digital marketing services, including SEO, content marketing, digital PR, paid search, and web design, with a strong track record in sectors like hospitality, leisure, travel, and tourism.
Overview:
Founded in 2006, Koozai is one of the UK’s longest-standing digital marketing agencies, headquartered in Southampton with additional offices in London and Preston. The agency has secured multiple national accolades for its professional SEO services and has delivered thousands of successful SEO campaigns for hundreds of clients across the UK.
Pricing:
While specific pricing details are not publicly disclosed, Koozai offers bespoke SEO services tailored to each client’s needs. The agency emphasizes transparency and clear communication regarding deliverables and timelines.
Strengths:
- Comprehensive Service Offering: Provides a full suite of digital marketing services, including SEO, content marketing, digital PR, paid search, and web design.
- Industry Recognition: Has won several national awards, including accolades at the UK Search Awards and The Drum Search Awards.
- Proven Track Record: Trusted by over 410 client partners, including brands like TUI, Travelbag, and Cote Brasserie.
- Experienced Team: Boasts a team with over 110 years of combined experience in digital marketing.
Weaknesses:
- Premium Pricing: The bespoke nature of their services may result in higher costs, which might not be suitable for small businesses with limited budgets.
- Complexity for Smaller Clients: Their comprehensive approach and advanced tools may be more suited for larger organizations, potentially overwhelming for smaller businesses without dedicated marketing teams.
Absolute Digital Media (Chelmsford)
Website: absolute.digital
Best For:
Businesses in sectors such as eCommerce, finance, adult, and casino industries seeking comprehensive digital marketing solutions, including SEO, PPC, link building, and web design.
Overview:
Founded in 2008, Absolute Digital Media is a multi-award-winning digital marketing agency headquartered in Chelmsford, Essex, with additional offices in London, Dubai, and Saudi Arabia. The agency offers a full suite of digital marketing services, including SEO, PPC, link building, web design, and international marketing. They have a proven track record of delivering measurable results for clients across various industries.
Pricing:
While specific pricing details are not publicly disclosed, Absolute Digital Media offers tailored SEO services designed to meet the unique needs of each client. They provide a free SEO audit to help businesses identify opportunities for improvement.
Strengths:
- Comprehensive Service Offering: Provides a full range of digital marketing services, allowing for integrated campaigns that drive results.
- Industry Recognition: Recipient of multiple awards, including the UK Digital Excellence Awards and the UK Search Awards.
- Proven Track Record: Demonstrated success with clients such as Vera Clinic, QuidMarket, and Stelrad, achieving significant improvements in online visibility and conversions.
- Experienced Team: Led by founder and CEO Ben Austin, the agency’s team brings extensive expertise in digital marketing strategies.
Weaknesses:
- Premium Pricing: The bespoke nature of their services may result in higher costs, which might not be suitable for small businesses with limited budgets.
- Complexity for Smaller Clients: Their comprehensive approach and advanced tools may be more suited for larger organizations, potentially overwhelming for smaller businesses without dedicated marketing teams.
Anything is Possible (Manchester)
Website: aip.media
Best For:
Mid to large-sized businesses across various sectors, including technology, education, and public services, seeking comprehensive digital marketing solutions with a strong emphasis on SEO, data-driven strategies, and creative media.
Overview:
Founded in 2018, Anything is Possible (AIP Media) is an integrated, independent agency based in Manchester. The agency specializes in media, creative, and technology services, offering in-house capabilities in strategy, data, and measurement. AIP Media is known for delivering transformative marketing solutions and fostering close, collaborative working relationships with clients.
Pricing:
AIP Media offers bespoke services tailored to each client’s needs. While specific pricing details are not publicly disclosed, the agency emphasizes delivering value through strategic and creative solutions.
Strengths:
- Comprehensive Service Offering: Provides a full range of digital marketing services, including SEO, media planning, creative development, and technology solutions.
- Data-Driven Approach: Utilizes data and measurement to inform strategies and optimize campaign performance.
- Industry Recognition: Awarded the 2022 UK Company Culture Award for Best Agency to Work For, highlighting its commitment to fostering a positive work environment.
Proven Results: Demonstrated success in delivering transformative marketing solutions across various sectors.
Weaknesses:
- Premium Pricing: The bespoke nature of their services may result in higher costs, which might not be suitable for small businesses with limited budgets.
- Complexity for Smaller Clients: Their comprehensive approach and advanced tools may be more suited for larger organizations, potentially overwhelming for smaller businesses without dedicated marketing teams.
Propellernet (Brighton)
Website: propellernet.co.uk
Best For:
Mid-sized to large businesses across various sectors, including travel, e-commerce, and finance, seeking comprehensive digital marketing solutions with a strong emphasis on SEO, content strategy, and digital PR.
Overview:
Founded in 2003, Propellernet is a B Corp-certified digital marketing agency based in Brighton. The agency offers a full suite of services, including SEO, digital PR, content marketing, paid media, and analytics. Propellernet is known for its innovative approach, having developed tools like AnswerThePublic, Blackbird, and CoverageBook. The agency emphasizes a people-first culture, aiming to deliver commercial growth for clients while prioritizing social and environmental impact.
Pricing:
While specific pricing details are not publicly disclosed, Propellernet offers bespoke services tailored to each client’s needs. The agency emphasizes delivering value through strategic and creative solutions.
Strengths:
- Comprehensive Service Offering: Provides a full range of digital marketing services, allowing for integrated campaigns that drive results.
- Innovative Approach: Developed proprietary tools like AnswerThePublic, Blackbird, and CoverageBook to enhance campaign effectiveness.
- B Corp Certification: Recognized for meeting high social and environmental performance standards.
- Proven Track Record: Demonstrated success with clients such as Superdry, Dogs Trust, and MoneySuperMarket.
Weaknesses:
- Premium Pricing: The bespoke nature of their services may result in higher costs, which might not be suitable for small businesses with limited budgets.
- Complexity for Smaller Clients: Their comprehensive approach and advanced tools may be more suited for larger organizations, potentially overwhelming for smaller businesses without dedicated marketing teams.
Brave Bison (London)
Website: bravebison.com
Best For:
Global brands seeking integrated digital marketing solutions, including SEO, performance media, influencer marketing, and e-commerce consultancy.
Overview:
Founded in 2013, Brave Bison is a digital media company headquartered in London with a globally distributed workforce across over 30 markets. The agency specializes in performance marketing, SEO, social and influencer marketing, and digital media network management. Brave Bison leverages its expertise to help brands navigate the complexities of modern marketing and drive measurable growth.
Pricing:
Brave Bison offers bespoke services tailored to each client’s needs. While specific pricing details are not publicly disclosed, the agency emphasizes delivering value through strategic and creative solutions.
Strengths:
- Comprehensive Service Offering: Provides a full range of digital marketing services, including SEO, performance media, influencer marketing, and e-commerce consultancy.
- Global Reach: Operates in over 30 markets, allowing for a broad understanding of diverse audiences and markets.
- Proven Track Record: Worked with global brands such as New Balance, Currys, and Furniture Village, delivering measurable results.
- Innovative Approach: Utilizes data-driven strategies and cutting-edge technology to optimize campaigns and drive growth.
Weaknesses:
- Premium Pricing: The bespoke nature of their services may result in higher costs, which might not be suitable for small businesses with limited budgets.
- Complexity for Smaller Clients: Their comprehensive approach and advanced tools may be more suited for larger organizations, potentially overwhelming for smaller businesses without dedicated marketing teams.
The SEO Works (Sheffield)
Website: seoworks.co.uk
Best For:
Businesses across various sectors, including automotive, healthcare, e-commerce, and professional services, seeking comprehensive digital marketing solutions with a strong emphasis on SEO, PPC, and web design.
Overview:
Founded in 2009, The SEO Works is an award-winning SEO agency headquartered in Sheffield. The agency specializes in enhancing digital visibility through comprehensive website SEO services, including organic search optimization and SERP optimization. With over 90% positive feedback, clients commend the agency’s project management, technical expertise, and proactive approach, leading to notable improvements in website ranking and online visibility. Approximately 75% of reviews highlight their exceptional communication and responsiveness.
Pricing:
The SEO Works offers bespoke services tailored to each client’s needs. While specific pricing details are not publicly disclosed, the agency emphasizes delivering value through strategic and creative solutions.
Strengths:
- Comprehensive Service Offering: Provides a full range of digital marketing services, including SEO, PPC, content marketing, and web design.
- Proven Track Record: Demonstrated success with clients such as Decathlon, NHS, and Zippo, delivering measurable results.
- Award-Winning Agency: Recognized with multiple awards, including the UK Digital Growth Awards and the European Search Awards.
- Transparent Reporting: Offers detailed reporting and analytics, ensuring clients are informed of campaign performance.
Weaknesses:
- Premium Pricing: The bespoke nature of their services may result in higher costs, which might not be suitable for small businesses with limited budgets.
- Complexity for Smaller Clients: Their comprehensive approach and advanced tools may be more suited for larger organizations, potentially overwhelming for smaller businesses without dedicated marketing teams.
Optix Solutions (Exeter)
Website: optixsolutions.co.uk
Best For:
Businesses across the UK, particularly in the Southwest, seeking comprehensive digital marketing solutions with a strong emphasis on SEO, AI-driven strategies, and creative web development.
Overview:
Founded in 1999, Optix Solutions is an award-winning digital marketing agency based in Exeter, Devon. The agency offers a full suite of services, including SEO, PPC, content marketing, web design, and digital strategy. With over 25 years of experience, Optix Solutions has worked with a diverse range of clients, from local businesses to large organizations like the NHS and the University of Exeter.
Pricing:
Optix Solutions offers bespoke services tailored to each client’s needs. While specific pricing details are not publicly disclosed, the agency emphasizes delivering value through strategic and creative solutions.
Strengths:
- Comprehensive Service Offering: Provides a full range of digital marketing services, allowing for integrated campaigns that drive results.
- AI-Driven Strategies: At the forefront of AI SEO and Generative Engine Optimization (GEO), helping businesses stay ahead in search.
- Proven Track Record: Demonstrated success with clients such as the NHS, University of Exeter, and Tozers.
- Bespoke Solutions: Tailors strategies to meet the unique challenges and opportunities of each market, acting as a true partner in long-term growth.
Weaknesses:
- Premium Pricing: The bespoke nature of their services may result in higher costs, which might not be suitable for small businesses with limited budgets.
- Complexity for Smaller Clients: Their comprehensive approach and advanced tools may be more suited for larger organizations, potentially overwhelming for smaller businesses without dedicated marketing teams.
Distinctly (London)
Website: distinctly.co
Best For:
E-commerce brands, B2C businesses, and enterprises seeking comprehensive SEO strategies, including technical SEO, digital PR, content marketing, and conversion rate optimization.
Overview:
Founded in 2009, Distinctly is an independent digital marketing agency headquartered in London, with an additional office in Rickmansworth, Hertfordshire. The agency specializes in delivering data-driven SEO strategies designed to drive revenue and enhance online visibility. Their approach combines technical expertise with creative content and digital PR to achieve measurable results.
Pricing:
Pricing details are not publicly disclosed. Distinctly offers tailored SEO solutions to meet the specific needs of each client. For more information, it’s recommended to contact the agency directly through their website.
Strengths:
- Comprehensive Service Offering: Provides a full range of digital marketing services, including SEO, paid media, digital PR, and content strategy.
- Proven Track Record: Demonstrated success with clients such as Arsenal FC, Wilkinson Sword, and Karidis, achieving significant improvements in online visibility and conversions.
- Data-Driven Approach: Utilizes advanced analytics and performance reporting to inform strategies and optimize campaign effectiveness.
- Technical Expertise: Specializes in technical SEO, including site migrations, international SEO, and conversion rate optimization.
Weaknesses:
- Premium Pricing: The bespoke nature of their services may result in higher costs, which might not be suitable for small businesses with limited budgets.
- Complexity for Smaller Clients: Their comprehensive approach and advanced tools may be more suited for larger organizations, potentially overwhelming for smaller businesses without dedicated marketing teams.
Reboot Online (London)
Website: rebootonline.com
Best For:
E-commerce, finance, travel, iGaming, and B2B companies seeking data-driven, experiment-backed SEO strategies.
Overview:
Founded in 2012 by Shai and Naomi Aharony, Reboot Online is a search-led marketing agency based in London. The agency specializes in data-driven SEO, digital PR, content strategy, and paid media services. With a team of over 80 experts across 10 teams, Reboot Online has helped brands of all sizes become highly visible and dominate their industries. Their approach is centered around transparency, experimentation, and growth.
Pricing:
Reboot Online offers bespoke services tailored to each client’s needs. While specific pricing details are not publicly disclosed, the agency emphasizes delivering value through strategic and creative solutions.
Strengths:
- Data-Driven Approach: Utilizes data and experimentation to inform strategies and optimize campaign performance.
- Comprehensive Service Offering: Provides a full range of digital marketing services, including SEO, digital PR, content strategy, and paid media.
- Industry Recognition: Recognized as one of the best SEO companies in the UK.
- Proven Track Record: Demonstrated success with clients such as Just Eat, Viator, and OnBuy.com.
Weaknesses:
- Premium Pricing: The bespoke nature of their services may result in higher costs, which might not be suitable for small businesses with limited budgets.
- Complexity for Smaller Clients: Their comprehensive approach and advanced tools may be more suited for larger organizations, potentially overwhelming for smaller businesses without dedicated marketing teams.
Loud Mouth Media (Belfast, Glasgow & Dublin)
Website: loudmouth-media.com
Best For:
E-commerce brands, SMEs, and nonprofits seeking performance-driven SEO and digital marketing strategies. Their expertise spans various industries, including retail, education, automotive, and hospitality.
Overview:
Founded in 2011, Loud Mouth Media is a performance marketing agency specializing in SEO, PPC, social media advertising, and conversion rate optimization. With a team of under 50 employees, they have garnered recognition as a Google Premier Partner and have won multiple industry awards, including “PPC Agency of the Year” and “Integrated Search Agency of the Year” at the UK Agency Awards 2024.
Pricing:
Hourly rates range from $100 to $149, with project costs typically between $1,000 and $50,000, depending on the scope and complexity of the engagement.
Strengths:
- Performance-Driven Approach: Focus on delivering measurable results through data-led strategies.
- Comprehensive Service Offering: Expertise in SEO, PPC, social media marketing, and conversion optimization.
- Industry Recognition: Multiple awards and accolades, including Google Premier Partner status.
- Client-Centric Philosophy: Emphasis on building long-term relationships and understanding client needs.
Weaknesses:
- Premium Pricing: Higher costs may be a consideration for small businesses with limited budgets.
- Limited Global Presence: Focus primarily on the UK and Ireland markets.
Click Consult (Cheshire)
Website: click.co.uk
Best For:
Businesses of all sizes, from SMEs to international enterprises, seeking comprehensive digital marketing solutions with a strong emphasis on organic search (SEO) and paid search (PPC).
Overview:
Founded in 2003, Click Consult is a multi-award-winning digital marketing agency headquartered in Cheshire. The agency specializes in delivering organic search (SEO) and paid search (PPC) campaigns, combining deep industry knowledge and cross-channel experience to fuel growth for ambitious brands.
Pricing:
Click Consult offers bespoke services tailored to each client’s needs. While specific pricing details are not publicly disclosed, the agency emphasizes delivering value through strategic and creative solutions.
Strengths:
- Comprehensive Service Offering: Provides a full range of digital marketing services, including SEO, PPC, content marketing, digital PR, and conversion rate optimization (CRO).
- Proven Track Record: Demonstrated success with clients such as Age UK, Sanofi, CV Library, and Netflights, delivering measurable results.
- Award-Winning Campaigns: Won ‘Stand Out B2C SEO Campaign of the Year’ at the UK Digital Excellence Awards for their work on the UEFA EURO 2024 campaign.
- Expert Team: Boasts a team of over 70 specialists and niche experts with a portfolio of more than 60 clients worldwide.
Weaknesses:
- Premium Pricing: The bespoke nature of their services may result in higher costs, which might not be suitable for small businesses with limited budgets.
- Complexity for Smaller Clients: Their comprehensive approach and advanced tools may be more suited for larger organizations, potentially overwhelming for smaller businesses without dedicated marketing teams.
Boom Online Marketing (Nottingham)
Website: boom-online.co.uk
Best For:
Home retail and eCommerce businesses seeking a full-service digital marketing agency specializing in SEO, PPC, web development, and content marketing.
Overview:
Founded in 2010 by Ian Lockwood, Boom Online Marketing is a full-service creative digital marketing agency based in the East Midlands. The agency specializes in home retail and eCommerce sectors, offering services such as SEO, PPC, web design and development, content marketing, and digital PR. Boom is recognized for its transparent, results-driven approach and has been a Google Premier Partner.
Pricing:
Boom Online Marketing offers bespoke services tailored to each client’s needs. While specific pricing details are not publicly disclosed, the agency emphasizes delivering value through strategic and creative solutions.
Strengths:
- Comprehensive Service Offering: Provides a full range of digital marketing services, allowing for integrated campaigns that drive results.
- Specialization in Home Retail: Expertise in the home retail and eCommerce sectors, delivering targeted strategies for these industries.
- Proven Track Record: Demonstrated success with clients such as Shoezone, Appliance City, and Vibrant Doors.
- Transparent Approach: Known for clear communication and a consultative approach, ensuring clients understand the strategies and results.
Weaknesses:
- Premium Pricing: The bespoke nature of their services may result in higher costs, which might not be suitable for small businesses with limited budgets.
- Complexity for Smaller Clients: Their comprehensive approach and advanced tools may be more suited for larger organizations, potentially overwhelming for smaller businesses without dedicated marketing teams.
Blue Array (Reading)
Website: bluearray.co.uk
Best For:
Mid to large-sized businesses, e-commerce platforms, and SaaS companies seeking specialized SEO services with a focus on organic growth, technical SEO, content strategy, and digital PR.
Overview:
Founded in 2015, Blue Array is the UK’s largest specialist SEO agency, offering a unique blend of agency and consultancy services—a model they term ‘consulgency’. This approach combines the personalized attention of a consultancy with the scalability of an agency, enabling them to deliver tailored SEO strategies that align with clients’ business objectives. Their core services include organic search optimization, digital PR, content strategy, and technical SEO.
Pricing:
Project costs start at approximately £8,000 for a detailed SEO review. Ongoing monthly support for SEO refinement is also available, demonstrating flexibility and responsiveness, which adds value for clients seeking tailored strategies.
Strengths:
- Specialization in SEO: Focuses exclusively on SEO, ensuring deep expertise and attention to detail.
- Consulgency® Model: Combines the personalized attention of a consultancy with the scalability of an agency.
- Proven Track Record: Demonstrated success with clients such as GoCardless, Monsoon Accessorize, and Iwoca.
- B Corp Certification: Recognized for meeting high social and environmental performance standards.
Weaknesses:
- Premium Pricing: The bespoke nature of their services may result in higher costs, which might not be suitable for small businesses with limited budgets.
- Complexity for Smaller Clients: Their comprehensive approach and advanced tools may be more suited for larger organizations, potentially overwhelming for smaller businesses without dedicated marketing teams.
Artemis Marketing (Horsham)
Website: artemis.marketing
Best For:
Small to medium-sized businesses, particularly in Sussex and surrounding areas, seeking comprehensive SEO and digital marketing services with a focus on AI-driven search optimization.
Overview:
Established in 2004 and based in Hurstpierpoint, West Sussex, Artemis Marketing specializes in SEO, web design, and digital marketing. With over 20 years of experience, the agency has developed proprietary systems like ARTEMIS INTELLIGENCE® to optimize websites for AI-driven search platforms such as ChatGPT and Google’s Generative Search.
Pricing:
Artemis Marketing offers bespoke services tailored to each client’s needs. While specific pricing details are not publicly disclosed, the agency emphasizes delivering value through strategic and creative solutions.
Strengths:
- AI-Driven SEO Expertise: Pioneers in optimizing for AI-driven search platforms, ensuring clients’ visibility in emerging search technologies.
- Proven Results: Demonstrated success with clients such as Ouh La La Lingerie and Onske Interiors, achieving significant improvements in traffic and rankings.
- Comprehensive Service Offering: Provides a full range of digital marketing services, including SEO, web design, PPC, and AI training.
- Recognition: Awarded a place on The Sunday Times Best Places to Work list and shortlisted for the ‘Standout Low Budget SEO Campaign’ at the 2025 Digital Excellence Awards.
Weaknesses:
- Premium Pricing: The bespoke nature of their services may result in higher costs, which might not be suitable for small businesses with limited budgets.
- Complexity for Smaller Clients: Their comprehensive approach and advanced tools may be more suited for larger organizations, potentially overwhelming for smaller businesses without dedicated marketing teams.
Evolved Search (Newcastle upon Tyne)
Website: evolvedsearch.com
Best For:
E-commerce, automotive, and finance businesses seeking comprehensive, data-driven SEO strategies, including technical SEO, content marketing, digital PR, and conversion rate optimization.
Overview:
Founded in 2014, Evolved Search is a performance marketing agency specializing in SEO, PPC, UX, and digital PR. With a team of over 50 professionals, they have been recognized as the Best Large SEO Agency in the UK and Europe for 2022. Their client portfolio includes brands like Nextbase, Tap Warehouse, and Drench.
Pricing:
Specific pricing details are not publicly disclosed. Evolved Search offers bespoke services tailored to each client’s needs. They emphasize delivering value through strategic and creative solutions.
Strengths:
- Comprehensive Service Offering: Provides a full range of digital marketing services, including SEO, PPC, UX, and digital PR.
- Award-Winning Agency: Recognized as the Best Large SEO Agency in the UK and Europe for 2022.
- Proven Track Record: Demonstrated success with clients such as Nextbase, Tap Warehouse, and Drench.
- Data-Driven Approach: Utilizes data and analytics to inform strategies and optimize campaign performance.
Weaknesses:
- Premium Pricing: The bespoke nature of their services may result in higher costs, which might not be suitable for small businesses with limited budgets.
- Complexity for Smaller Clients: Their comprehensive approach and advanced tools may be more suited for larger organizations, potentially overwhelming for smaller businesses without dedicated marketing teams.
Adtrak (Nottingham)
Website: adtrak.co.uk
Best For:
Small to medium-sized businesses seeking comprehensive digital marketing solutions, including SEO, web design, PPC, and branding, with a focus on lead generation and performance-driven strategies.
Overview:
Established in 1997, Adtrak is a full-service digital marketing agency headquartered in Nottingham. With over 25 years of experience, they specialize in delivering intelligent, performance-driven marketing solutions tailored to businesses across the UK. Their services encompass web design, SEO, PPC, content marketing, branding, and more, all aimed at maximizing digital potential and achieving profitable results.
Pricing:
Adtrak’s minimum project budget is £10,000+, reflecting their focus on delivering high-quality, results-oriented services.
Strengths:
- Comprehensive Service Offering: Provides a full range of digital marketing services, allowing for integrated campaigns that drive results.
- Proven Track Record: Over 25 years of experience with a portfolio of successful projects across various industries.
- Client-Centric Approach: Emphasizes understanding client needs and delivering tailored solutions.
- Transparent Reporting: Offers clear and measurable results through detailed reporting and analytics.
Weaknesses:
- Premium Pricing: The bespoke nature of their services may result in higher costs, which might not be suitable for small businesses with limited budgets.
- Complexity for Smaller Clients: Their comprehensive approach and advanced tools may be more suited for larger organizations, potentially overwhelming for smaller businesses without dedicated marketing teams.
Climb Online (London & Manchester)
Website: climbagency.com
Best For:
Mid-sized to large businesses across various sectors, including eCommerce, B2B, SaaS, and startups, seeking comprehensive digital marketing solutions with a strong emphasis on SEO, paid media, content strategy, and digital PR.
Overview:
Founded by Mark Wright, winner of The Apprentice 2014, Climb Online is a full-service digital marketing agency headquartered in London, with an additional office in Manchester. The agency specializes in delivering data-driven strategies tailored to client goals, focusing on sustainable growth and measurable results. Climb Online offers a range of services, including SEO, paid media, content marketing, digital PR, and web development. Their client portfolio spans various industries, showcasing their versatility and expertise.
Pricing:
Climb Online offers customized SEO packages tailored to each client’s needs and budget. While specific pricing details are not publicly disclosed, the agency emphasizes delivering value through strategic and creative solutions.
Strengths:
- Comprehensive Service Offering: Provides a full range of digital marketing services, allowing for integrated campaigns that drive results.
- Proven Results: Demonstrated success with clients such as Imagine Cruising, achieving a 175% increase in organic traffic.
- Experienced Team: Led by Mark Wright, the agency’s team brings extensive expertise in digital marketing strategies.
- Transparent Reporting: Offers clear insights and measurable results, ensuring clients are informed of campaign performance.
Weaknesses:
- Premium Pricing: The bespoke nature of their services may result in higher costs, which might not be suitable for small businesses with limited budgets.
- Complexity for Smaller Clients: Their comprehensive approach and advanced tools may be more suited for larger organizations, potentially overwhelming for smaller businesses without dedicated marketing teams.
Footprint Digital (Colchester)
Website: footprintdigital.co.uk
Best For:
SMEs and mid-market businesses across sectors like eCommerce, legal, healthcare, insurance, and hospitality, seeking data-driven SEO strategies and comprehensive digital marketing audits.
Overview:
Founded in 2014 and based in Colchester, Footprint Digital is a B Corp-certified agency known for its ethical approach to digital marketing. They specialize in SEO, PPC, conversion rate optimization (CRO), digital marketing audits, and website build support. Their flagship service, the Digital Marketing Audit (DMA), involves over 27 hours of manual analysis, providing clients with a clear roadmap for online growth.
Pricing:
The Digital Marketing Audit is priced from £750 + VAT. This comprehensive audit includes Google Analytics health checks, SEO technical benchmarking, PPC account analysis, and competitor reviews.
Strengths:
- Comprehensive Audits: The DMA offers in-depth insights into a business’s digital performance, identifying areas for improvement and growth.
- B Corp Certification: Demonstrates a commitment to high social and environmental performance standards.
- Sector Expertise: Proven success in various sectors, including eCommerce, legal, healthcare, and insurance.
- Educational Approach: Emphasizes client education, ensuring businesses understand the strategies implemented.
Weaknesses:
- Premium Pricing: The comprehensive nature of their services may result in higher costs, which might not be suitable for small businesses with limited budgets.
- Complexity for Smaller Clients: Their detailed audits and strategies may be more suited for mid-market businesses, potentially overwhelming for smaller businesses without dedicated marketing teams.
novi.digital (Lancaster & London)
Website: novi.digital
Best For:
B2B and luxury brands seeking data-driven, scalable SEO and PPC solutions. Notable clients include Siemens Financial Services, Greenmarket, and PropertyData.
Overview:
Founded in 2009, novi.digital is a boutique agency specializing in SEO, PPC, and conversion rate optimization. The agency employs automation, AI, and machine learning to enhance campaign performance. They focus on delivering measurable results through a combination of technical expertise and strategic insights.
Pricing:
- SEO Management: From £1,500/month + VAT
- PPC Management: From £1,000/month + VAT
- Consultancy: From £750/month + VAT
- Audits: From £1,000 + VAT
Client engagements range from £250 to £30,000 per month, with a minimum project size of $5,000. The average hourly rate is between $150 and $199.
Strengths:
- Data-Driven Approach: Utilizes advanced analytics and automation to optimize campaigns.
- Proven ROI: Clients have reported significant improvements in return on ad spend and conversion rates.
- Client-Centric: Known for strong client relationships and transparent communication.
- B2B Expertise: Specializes in B2B and luxury sectors, delivering tailored solutions.
Weaknesses:
- Premium Pricing: The bespoke nature of their services may result in higher costs, which might not be suitable for small businesses with limited budgets.
- Complexity for Smaller Clients: Their comprehensive approach and advanced tools may be more suited for larger organizations, potentially overwhelming for smaller businesses without dedicated marketing teams.
Salience Search Marketing (Staffordshire)
Website: salience.co.uk
Best For:
Businesses seeking tailored SEO strategies with a focus on measurable results and long-term growth.
Overview:
Salience Search Marketing is a UK-based SEO agency specializing in providing customized digital marketing solutions. They aim to enhance online visibility and drive targeted traffic to client websites through ethical and effective SEO practices.
Pricing:
Pricing varies based on the scope of services and specific client needs. It’s advisable to contact the agency directly for a personalized quote.
Strengths:
- Tailored Strategies: Offers bespoke SEO strategies designed to meet the unique goals of each client.
- Ethical Practices: Commits to white-hat SEO techniques that align with search engine guidelines.
- Transparent Reporting: Provides clear and regular reports to clients, ensuring transparency and measurable results.
Weaknesses:
- Limited Public Information: May have less publicly available information compared to larger agencies.
- Niche Focus: Specialization in certain industries may limit experience in others.
Up Analytics (UK)
Website: analytics.co.uk
Best For:
Mid-sized to large enterprises seeking advanced SEO strategies, data analytics, and local search optimization
Overview:
Founded in 2019 by Michel van Luijtelaar, a former Google product specialist, Up Analytics is a boutique agency headquartered in ‘s-Hertogenbosch, Netherlands, with additional offices in London and Bangkok. The agency specializes in supporting in-house marketing teams by providing expert guidance in areas such as Google Ads, Google Analytics 4 (GA4), local SEO, and marketing automation. Up Analytics is recognized as a Google Premier Partner and has been acknowledged for its expertise in local SEO and multi-location management .
Pricing:
Up Analytics offers customized solutions tailored to each client’s needs. Their services are priced between $70–150 per hour, depending on the complexity and scope of the project .
Strengths:
- Expertise in Data Analytics: Specializes in GA4, BigQuery, and Looker, enabling data-driven decision-making.
- Local SEO Proficiency: Recognized as a top local SEO agency, particularly adept at managing multi-location businesses .
- Tailored Support: Works closely with clients’ in-house teams to implement customized strategies and tools.
- Global Reach: Operates across multiple regions, including the UK, Netherlands, and Thailand, offering a broad perspective on digital marketing challenges.
Weaknesses:
- Premium Pricing: The bespoke nature of their services may result in higher costs, which might not be suitable for small businesses with limited budgets.
- Limited Public Reviews: While recognized in industry reports, there are fewer publicly available client testimonials compared to larger agencies.
Pearl Lemon (London)
Website: pearllemon.com
Best For:
Small to medium-sized businesses seeking tailored SEO strategies, lead generation, and digital marketing services. Pearl Lemon specializes in delivering measurable results through bespoke campaigns.
Overview:
Founded in 2019 by Deepak Shukla, Pearl Lemon is an award-winning SEO agency headquartered in London. The agency has quickly established itself as a leading provider of SEO services, boasting a 97% client retention rate and an average client rating of over 4.9/5 on platforms like Clutch. Pearl Lemon offers a range of services including SEO, PPC, web design, public relations, and game development solutions.
Pricing:
Pearl Lemon’s pricing is tailored to each client’s needs, with SEO packages starting at $3,780 per month. The agency offers transparent pricing and no long-term contracts, allowing clients to scale services as needed.
Strengths:
- Tailored SEO Strategies: Custom campaigns designed to meet specific business goals.
- High Client Satisfaction: 97% client retention rate and over 4.9/5 average client rating.
- Comprehensive Service Offering: Services include SEO, PPC, web design, and public relations.
- Transparent Pricing: No long-term contracts and clear pricing structures.
Weaknesses:
- Premium Pricing: The bespoke nature of their services may result in higher costs, which might not be suitable for small businesses with limited budgets.
- Complexity for Smaller Clients: Their comprehensive approach and advanced tools may be more suited for larger organizations, potentially overwhelming for smaller businesses without dedicated marketing teams.
Final Thoughts on the Best SEO Companies in UK
The SEO landscape is diverse, with agencies offering a range of services tailored to various business sizes and industries. The agencies listed, including Appear Online, Screaming Frog, Impression, Koozai, Absolute Digital Media, Anything is Possible, Propellernet, Brave Bison, and Pearl Lemon, are among the best SEO companies in the UK for 2025. Each one stands out for different reasons, including their expertise in SEO, technical capabilities, creative strategies, and client-focused approaches.
Key Takeaways:
- Specialization: While some agencies focus on technical SEO and large-scale audits (e.g., Screaming Frog), others emphasize content strategy, digital PR, and comprehensive online marketing (e.g., Brave Bison, Pearl Lemon).
- Tailored Services: Most agencies offer customized services based on clients’ needs, whether it’s for large enterprises, small businesses, or specific industries like eCommerce or finance.
- Client Experience: A significant number of these agencies have high client retention rates and have worked with notable clients, showcasing their ability to deliver tangible results.
- Pricing: Premium pricing is common among these top agencies due to their bespoke services, which can be a consideration for smaller businesses with limited budgets.
- Innovative Tools and Approaches: Some agencies, like Propellernet and Pearl Lemon, create and utilize their proprietary tools to optimize campaigns and improve client outcomes.
Choosing the right SEO agency depends on your business’s size, industry, and marketing goals. If you’re a larger business or need highly technical SEO, agencies like Screaming Frog and Propellernet are great choices. For more creative and comprehensive digital marketing strategies, Brave Bison and Impression stand out. Pearl Lemon and Absolute Digital Media offer excellent bespoke services with a high client satisfaction rate, making them great for businesses that want a personalized approach.
Ultimately, whichever agency you choose, be sure to look for one that aligns with your business objectives, offers transparency in pricing, and has proven results in your sector.
Bharath S is an Organic Growth Specialist with over 4.5 years of experience in E-Commerce, Shopify, SaaS, Technical, and Local SEO. He helps brands grow sustainably by combining strategic SEO, high-impact content, and performance-driven insights. With a strong focus on long-term visibility and engagement, Bharath empowers businesses to unlock their full digital potential.