When I started doing SEO for car dealerships, I realized that simply listing available cars wasn’t enough—people had to find the dealership online before they could even consider visiting. That’s where SEO keywords for car dealers became my biggest advantage. By targeting the best keywords for car dealerships, I was able to attract buyers who were actively searching for exactly what the dealership offered, whether that was used cars, new models, or specialty vehicles.
Below, I’m sharing a car dealer keywords list for different dealership types. These keyword categories are based on what’s worked for me in driving more traffic, generating inquiries, and ultimately selling more cars.
Popular SEO Keywords for Car Dealers
SEO Keywords for Car Dealers + “Used Car Dealer”
These car dealer keywords target budget-conscious buyers who are looking for pre-owned vehicles. They’re perfect for dealerships that want to rank for high-intent “used car” searches.
| Keyword | Volume | Difficulty | Intents |
| used car dealer | 12000 | 91 | Informational,Commercial,Transactional,Non-branded,Non-local |
| used car dealer near me | 5400 | 82 | Informational,Commercial,Transactional,Non-branded,Local |
| how to buy a used car from a dealer | 800 | 17 | Informational,Transactional,Non-branded,Non-local |
| used car dealer software | 700 | 64 | Informational,Commercial,Non-branded,Non-local |
| used car dealer milwaukee wi | 600 | Informational,Commercial,Transactional,Non-branded,Local | |
| used car dealer warranty | 450 | 5 | Informational,Commercial,Non-branded,Non-local |
| how much are dealer fees on a used car | 450 | 12 | Informational,Non-branded,Non-local |
| your rights when buying a used car from a dealer | 350 | 22 | Informational,Non-branded,Non-local |
| used car dealer license | 300 | 9 | Informational,Non-branded,Non-local |
| used car dealer insurance | 250 | 1 | Informational,Commercial,Non-branded,Non-local |
| used exotic car dealer | 250 | 27 | Informational,Commercial,Non-branded,Non-local |
| used car dealer orange county | 200 | 34 | Informational,Commercial,Transactional,Non-branded,Local |
| used luxury car dealer | 200 | 39 | Informational,Commercial,Non-branded,Non-local |
| car dealer near me used | 200 | 84 | Informational,Commercial,Non-branded,Local |
| how to get a used car dealer license | 200 | 0 | Informational,Non-branded,Non-local |
| car dealer near me used cars | 200 | 10 | Commercial,Transactional,Non-branded,Local |
| used car dealer dallas texas | 150 | 35 | Informational,Commercial,Transactional,Non-branded,Local |
| car dealer used cars | 150 | 93 | Informational,Commercial,Transactional,Non-branded,Non-local |
| used car dealer profit margin | 150 | 0 | Informational,Non-branded,Non-local |
| what to check when buying a used car from a dealer | 150 | 28 | Informational,Non-branded,Non-local |
| bought used car from dealer with problems | 150 | 3 | Informational,Non-branded,Non-local |
| tips for buying a used car from a dealer | 150 | 13 | Informational,Commercial,Non-branded,Non-local |
| used car dealer orlando | 150 | 24 | Informational,Commercial,Transactional,Non-branded,Local |
| small used car dealer software | 150 | 58 | Informational,Commercial,Non-branded,Non-local |
| used car dealer gps tracking device | 150 | 4 | Informational,Non-branded,Non-local |
| dealer used car near me | 150 | 82 | Commercial,Transactional,Non-branded,Local |
| buying a used car from a dealer | 150 | 20 | Informational,Commercial,Transactional,Non-branded,Non-local |
| used car dealer names | 150 | 0 | Informational,Non-branded,Non-local |
| used car dealer in miami | 150 | 39 | Informational,Commercial,Transactional,Non-branded,Local |
| sell used car to dealer | 150 | 10 | Informational,Commercial,Transactional,Non-branded,Non-local |
| dealer used car | 150 | 94 | Informational,Commercial,Transactional,Non-branded,Non-local |
| arkansas used car dealer license | 150 | 0 | Informational,Non-branded,Local |
| used car dealer frederick | 150 | 25 | Informational,Commercial,Transactional,Non-branded,Local |
| used car from dealer | 150 | 94 | Informational,Commercial,Non-branded,Non-local |
| used car dealer fort worth | 150 | Informational,Commercial,Transactional,Non-branded,Local | |
| car dealer used near me | 150 | 85 | Informational,Commercial,Non-branded,Local |
| used car dealer houston | 100 | 39 | Informational,Commercial,Transactional,Non-branded,Local |
| auto dealer used car | 100 | 92 | Informational,Commercial,Transactional,Non-branded,Non-local |
| car dealer used car | 100 | 94 | Informational,Commercial,Transactional,Non-branded,Non-local |
| used car dealer indianapolis in | 100 | 45 | Informational,Commercial,Transactional,Non-branded,Local |
| buy here pay here used car dealer | 100 | 35 | Informational,Commercial,Transactional,Non-branded,Non-local |
| automobile dealer used car | 100 | 95 | Informational,Commercial,Non-branded,Non-local |
| dealer warranty on used car | 100 | 7 | Informational,Non-branded,Non-local |
| used car dealer fees to avoid | 100 | 3 | Informational,Non-branded,Non-local |
| used car dealer financing companies | 100 | 68 | Informational,Commercial,Non-branded,Non-local |
| used car dealer tampa | 100 | 34 | Informational,Commercial,Transactional,Non-branded,Local |
| used car dealer clearwater | 100 | Informational,Commercial,Transactional,Non-branded,Local | |
| accounting software for used car dealer | 100 | 1 | Informational,Commercial,Non-branded,Non-local |
| naics code for used car dealer | 100 | 0 | Informational,Non-branded,Non-local |
| used car dealer sold me car with recall | 100 | 0 | Informational,Non-branded,Non-local |
| used car dealer miami | 100 | 48 | Informational,Commercial,Transactional,Non-branded,Local |
| car dealer used | 100 | 91 | Informational,Commercial,Non-branded,Non-local |
| best used car dealer | 100 | 91 | Informational,Commercial,Non-branded,Non-local |
| used car dealer silver spring | 100 | 22 | Informational,Commercial,Transactional,Non-branded,Local |
| best used car dealer near me | 100 | 46 | Informational,Commercial,Transactional,Non-branded,Local |
| used car dealer insurance cost | 100 | 1 | Informational,Non-branded,Non-local |
| when you buy a used car from a dealer can you return it | 100 | 3 | Informational,Non-branded,Non-local |
| georgia used car dealer license | 100 | 10 | Informational,Non-branded,Local |
| used car dealer baltimore | 100 | 22 | Informational,Commercial,Transactional,Non-branded,Local |
| dealer used car warranty | 100 | 6 | Informational,Non-branded,Non-local |
| how much can you talk a dealer down on a used car | 100 | 1 | Informational,Commercial,Non-branded,Non-local |
| baltimore used car dealer | 100 | 15 | Informational,Commercial,Transactional,Non-branded,Local |
| car used dealer | 90 | 94 | Informational,Commercial,Non-branded,Non-local |
| local used car dealer | 90 | 88 | Informational,Commercial,Transactional,Non-branded,Local |
| used auto car dealer | 80 | 91 | Informational,Commercial,Transactional,Non-branded,Non-local |
| used car dealer fees | 80 | 12 | Informational,Non-branded,Non-local |
| used car dealer crm | 80 | Informational,Commercial,Non-branded,Non-local | |
| used car dealer greenwich | 80 | 18 | Informational,Commercial,Transactional,Non-branded,Local |
| used dealer car | 80 | 94 | Informational,Commercial,Transactional,Non-branded,Non-local |
| used car dealer broken arrow | 80 | 37 | Informational,Commercial,Transactional,Non-branded,Local |
| how to become a used car dealer | 80 | 4 | Informational,Non-branded,Non-local |
| how to offer financing as a used car dealer | 80 | 8 | Informational,Non-branded,Non-local |
| if you buy a used car from a dealer and it breaks down | 80 | 0 | Informational,Non-branded,Non-local |
| used car dealer denver | 80 | 14 | Informational,Commercial,Transactional,Non-branded,Local |
| used car dealer rockville | 80 | 18 | Informational,Commercial,Transactional,Non-branded,Local |
| used car dealer financing | 80 | 33 | Informational,Commercial,Non-branded,Non-local |
| frederick used car dealer | 80 | 30 | Informational,Commercial,Transactional,Non-branded,Local |
| buying a used car in texas from a dealer | 80 | 7 | Informational,Commercial,Transactional,Non-branded,Local |
| dealer car used | 80 | 94 | Informational,Commercial,Transactional,Non-branded,Non-local |
| used car dealer nj | 80 | 22 | Informational,Commercial,Transactional,Non-branded,Local |
| how to get a used car dealer license without a lot | 70 | 2 | Informational,Non-branded,Non-local |
| used car dealer memphis | 70 | 33 | Informational,Commercial,Transactional,Non-branded,Local |
| used car dealer new jersey | 70 | 27 | Informational,Commercial,Transactional,Non-branded,Local |
| how to get used car dealer license | 70 | 4 | Informational,Non-branded,Non-local |
| used car dealer philadelphia | 70 | 39 | Informational,Commercial,Transactional,Non-branded,Local |
| how to get a used car dealer license in georgia | 70 | 8 | Informational,Non-branded,Local |
| used car dealer jacksonville | 70 | Informational,Commercial,Transactional,Non-branded,Local | |
| used cars car dealer | 70 | 92 | Informational,Commercial,Transactional,Non-branded,Non-local |
| used car dealer bond | 70 | 0 | Informational,Non-branded,Non-local |
| used car dealer mt. kisco | 70 | 28 | Informational,Navigational,Commercial,Transactional,Non-branded,Local |
| used car auto dealer | 70 | 93 | Informational,Commercial,Transactional,Non-branded,Non-local |
| college park used car dealer | 70 | 0 | Informational,Commercial,Transactional,Non-branded,Local |
| used car dealer management software | 70 | 71 | Informational,Commercial,Non-branded,Non-local |
| buying used car from dealer | 70 | 8 | Informational,Commercial,Transactional,Non-branded,Non-local |
| how much does it cost a dealer to keep a used car on the lot | 70 | 4 | Informational,Non-branded,Non-local |
| used car dealer website providers | 70 | 27 | Informational,Commercial,Non-branded,Non-local |
| used car dealer calgary | 70 | 36 | Informational,Commercial,Transactional,Non-branded,Local |
| used car dealer dallas | 70 | 47 | Informational,Commercial,Transactional,Non-branded,Local |
| used car dealer fort lauderdale | 70 | Informational,Commercial,Transactional,Non-branded,Local | |
| used car dealer license georgia | 70 | 7 | Informational,Non-branded,Local |
SEO Keywords for Car Dealers + “New Car Dealers”
This category of SEO keywords for car dealerships focuses on buyers searching for the latest models. These keywords work best for dealers aiming to attract customers interested in brand-new vehicles.
| Keyword | Volume | Difficulty | Intents |
| new car dealer | 1500 | 97 | Informational,Commercial,Non-branded,Non-local |
| new car dealer near me | 800 | 64 | Informational,Commercial,Transactional,Non-branded,Local |
| new jersey car dealer | 200 | 44 | Informational,Commercial,Transactional,Non-branded,Local |
| new car dealer cost | 150 | 7 | Informational,Commercial,Non-branded,Non-local |
| new car dealer invoice | 150 | 2 | Informational,Commercial,Non-branded,Non-local |
| car dealer new jersey | 150 | 48 | Informational,Commercial,Transactional,Non-branded,Local |
| dealer car new jersey | 100 | ||
| car dealer new hampshire | 100 | 56 | Informational,Commercial,Non-branded,Local |
| tips for buying a new car from a dealer | 80 | 16 | Informational,Commercial,Non-branded,Non-local |
| what to do after buying a new car from a dealer | 80 | 1 | Informational,Non-branded,Non-local |
| car dealer rochester new york | 80 | ||
| used car dealer new jersey | 70 | 27 | Informational,Commercial,Transactional,Non-branded,Local |
| how much does a car dealer make on a new car | 70 | 3 | Informational,Non-branded,Non-local |
| how much can you talk a dealer down on a new car | 70 | 17 | Informational,Commercial,Non-branded,Non-local |
| car dealer new york city | 60 | Informational,Commercial,Non-branded,Local | |
| car dealer in new jersey | 60 | 27 | Informational,Commercial,Transactional,Non-branded,Local |
| new car dealer auburn | 50 | ||
| new car dealer cincinnati | 50 | 52 | Informational,Commercial,Transactional,Non-branded,Local |
| new car dealer tampa | 50 | Informational,Commercial,Transactional,Non-branded,Local | |
| new hampshire car dealer | 50 | 55 | Informational,Commercial,Non-branded,Local |
SEO Keywords for Car Dealers + “Disability Car Dealer”
These best keywords for car dealerships target a niche market—drivers looking for adapted or accessible vehicles. Perfect for dealerships specializing in mobility solutions.
| Keyword | Volume | Difficulty |
| disability car dealer near me | 4500 | 10 |
| disability car dealer | 150 | |
| disability car dealer london | 80 | |
| disability car dealer in london | 80 | |
| disability car dealer in glasgow | 80 | |
| disability car dealer glasgow | 70 | |
| disability car dealer in bristol | 60 | |
| disability car dealer bristol | 60 | |
| disability car dealer in derby | 40 | |
| disability car dealer in swansea | 40 | |
| disability car dealer birmingham | 40 | |
| disability car dealer in york | 40 | |
| disability car dealer sheffield | 40 | |
| disability car dealer swansea | 40 | |
| disability car dealer in norwich | 40 | |
| disability car dealer belfast | 40 | |
| disability car dealer cardiff | 40 | |
| disability car dealer aberdeen | 40 | |
| disability car dealer in sheffield | 40 | |
| disability car dealer norwich | 40 | |
| disability car dealer in nottingham | 40 | |
| disability car dealer exeter | 40 | |
| disability car dealer in southampton | 40 | |
| disability car dealer in belfast | 40 | |
| disability car dealer bolton | 40 | |
| disability car dealer in huddersfield | 40 | |
| disability car dealer york | 40 | |
| disability car dealer huddersfield | 40 | |
| disability car dealer nottingham | 40 | |
| disability car dealer in aberdeen | 40 | |
| disability car dealer in bolton | 40 | |
| disability car dealer in leicester | 40 | |
| disability car dealer derby | 40 | |
| disability car dealer leicester | 40 | |
| disability car dealer northampton | 40 | |
| disability car dealer in birmingham | 40 | |
| disability car dealer lincoln | 40 | |
| disability car dealer in bury st. edmunds | 30 | |
| disability car dealer leeds | 30 | |
| disability car dealer in darlington | 30 | |
| disability car dealer in edinburgh | 30 | |
| disability car dealer liverpool | 30 | |
| disability car dealer dundee | 30 | |
| disability car dealer wolverhampton | 30 | |
| disability car dealer milton keynes | 30 | |
| disability car dealer salisbury | 30 | |
| disability car dealer in stirling | 30 | |
| disability car dealer in hull | 30 | |
| disability car dealer southampton | 30 | |
| disability car dealer in leeds | 30 |
SEO Keywords for Car Dealers + “Luxury Car Dealer”
This set of car dealer keywords focuses on high-end vehicles and premium brands. These keywords are ideal for dealers who cater to affluent buyers seeking prestige cars.
| Keyword | Volume | Difficulty | Intents |
| luxury car dealer | 700 | 53 | Informational,Commercial,Non-branded,Non-local |
| used luxury car dealer | 200 | 39 | Informational,Commercial,Non-branded,Non-local |
| luxury car dealer near me | 80 | 49 | Informational,Commercial,Transactional,Non-branded,Local |
| luxury used car dealer | 50 | 44 | Informational,Commercial,Non-branded,Non-local |
| luxury car dealer software | 30 | ||
| luxury car dealer logo | 30 | 0 | Informational,Commercial,Non-branded,Non-local |
| luxury used car dealer near me | 30 | Informational,Commercial,Transactional,Non-branded,Local | |
| most reputable luxury car dealer in southern california | 20 | ||
| luxury car dealer miami | 20 | 52 | Informational,Commercial,Transactional,Non-branded,Local |
| luxury car dealer dubai | 20 | 60 | Informational,Commercial,Transactional,Non-branded,Local |
| best luxury car dealer in la for customer service | 20 | ||
| luxury used car dealer dallas | 20 | ||
| used luxury car dealer ventura | 20 | ||
| dubai luxury car dealer | 10 | ||
| pre owned luxury car dealer dubai | 10 | ||
| car dealer luxury | 10 | ||
| luxury car dealer inventory | 10 | ||
| luxury convertible car dealer | 10 | ||
| luxury car dealer edmonton | 10 | ||
| luxury car dealer chicago | 10 | Informational,Commercial,Transactional,Non-branded,Local | |
| chicago luxury car dealer | 10 | 26 | Informational,Commercial,Non-branded,Local |
| locate luxury car dealer | 10 | ||
| luxury car dealer specials | 10 | ||
| little rock luxury car dealer | 10 | ||
| luxury car dealer new york | 10 | Informational,Commercial,Transactional,Non-branded,Local |
SEO Keywords for Car Dealers + “Classic Car Dealers”
These SEO keywords for car dealerships target collectors and enthusiasts searching for vintage or rare cars. Perfect for dealerships specializing in automotive history.
| Keyword | Volume | Difficulty | Intents |
| classic car dealer | 900 | 65 | Informational,Commercial,Non-branded,Non-local |
| classic car dealer near me | 450 | Informational,Commercial,Transactional,Non-branded,Local | |
| classic car dealer denver | 100 | 24 | Informational,Commercial,Non-branded,Local |
| classic car dealer texas | 50 | 44 | Informational,Commercial,Non-branded,Local |
| classic car dealer nashville | 40 | Informational,Commercial,Non-branded,Local | |
| classic car dealer illinois | 40 | 21 | Informational,Commercial,Non-branded,Local |
| largest classic car dealer | 40 | 61 | Informational,Commercial,Non-branded,Non-local |
| classic car dealer orlando | 30 | Informational,Commercial,Non-branded,Local | |
| classic car dealer tennessee | 30 | 16 | Informational,Commercial,Non-branded,Local |
| classic car dealer las vegas | 30 | 12 | Informational,Commercial,Transactional,Non-branded,Local |
| classic car dealer charlotte nc | 30 | 34 | Informational,Commercial,Transactional,Non-branded,Local |
| classic car dealer dallas | 30 | 36 | Informational,Commercial,Transactional,Non-branded,Local |
| classic car dealer phoenix | 20 | 23 | Informational,Commercial,Non-branded,Local |
| classic car dealer wisconsin | 20 | Informational,Commercial,Non-branded,Local | |
| classic car dealer in texas | 20 | 39 | Informational,Commercial,Non-branded,Local |
| denver classic car dealer | 20 | ||
| classic car dealer houston | 20 | 34 | Informational,Commercial,Non-branded,Local |
| classic car dealer chicago | 20 | 32 | Informational,Commercial,Non-branded,Local |
| classic car dealer michigan | 20 | 54 | Informational,Commercial,Non-branded,Local |
| st louis classic car dealer | 20 | Informational,Commercial,Non-branded,Local | |
| tennessee classic car dealer | 20 | 22 | Informational,Commercial,Non-branded,Local |
| classic car dealer detroit | 20 | Informational,Commercial,Non-branded,Local | |
| classic car dealer colorado | 20 | 25 | Informational,Commercial,Non-branded,Local |
| classic car dealer in illinois | 20 | Informational,Commercial,Non-branded,Local | |
| classic car dealer arizona | 20 | 17 | Informational,Commercial,Non-branded,Local |
How to Use SEO Keywords for Car Dealers
Having a list of the right SEO keywords for car dealers is just the beginning. To actually rank on Google and bring more people into your showroom, you need to use those keywords in the right places across your website and content. When done correctly, keywords act like signposts that guide search engines — and potential buyers — straight to your dealership.
Here’s how you can put those keywords to work.
1. Use Keywords on Key Website Pages
Your website should be built with search intent in mind. Each page should clearly target specific SEO keywords for car dealers so Google knows what your dealership offers.
- Homepage: Target broad terms like “car dealers in [city]” or “best car dealership near me.”
- Inventory pages: Use keywords like “used cars for sale in [city]” or “new [car brand] dealer.”
- Service page: Add keywords such as “auto repair [city]” or “car maintenance near me.”
- Finance page: Optimize for “car financing in [city]” or “trade-in car value.”
By aligning each page with specific keywords, you make your site easier to rank and more useful for customers.
2. Create Make- and Model-Specific Landing Pages
Most customers search for the exact make and model they want. Creating dedicated landing pages optimized with the right SEO keywords for car dealers helps you capture those buyers.
Examples:
- “Honda Accord for sale in [city]”
- “Certified pre-owned Ford Explorer near me”
- “Affordable SUVs in [city]”
These targeted pages not only help with SEO but also increase conversions because they match what buyers are already looking for.
3. Focus on Local SEO Keywords
Car buying is a local business, which makes location-based SEO keywords for car dealers crucial.
- Add your city and region to keywords (e.g., “car dealer in Miami,” “used cars Dallas,” “best car dealership Los Angeles”).
- Make sure your address and phone number are consistent across your site, Google Business Profile, and directories.
- Write location-specific content like “Best Used Cars Under $20k in [City].”
This increases your chances of showing up when someone searches “car dealer near me.”
4. Optimize for Services Beyond Sales
Many people come to dealerships for more than just buying cars — they also need financing, leasing, or repairs. That’s why it’s smart to target SEO keywords for car dealers that go beyond vehicle sales.
Examples include:
- “car lease deals [city]”
- “auto financing near me”
- “trade-in car [city]”
- “car repair dealership service center”
This way, you don’t miss out on valuable customers who are at different stages of the car-buying journey.
5. Use Keywords in Blogs and Content
Blogging is an excellent way to capture long-tail SEO keywords for car dealers that may not fit on your main pages.
Some content ideas include:
- “Best Cars for College Students in [City]”
- “Top 5 Fuel-Efficient Cars of [Year]”
- “How to Trade in Your Car for Maximum Value”
- “Tips for Buying a Used Car in [City]”
Each blog post should target one main keyword but also naturally include supporting keywords. This builds trust with buyers while signaling relevance to search engines.
6. Add Keywords to Photos and Videos
Since cars are visual products, optimizing images and videos is just as important as text.
- Rename image files (e.g., used-honda-civic-chicago.jpg instead of IMG_1234.jpg).
- Add descriptive alt text like “Certified pre-owned Honda Civic at Chicago car dealer.”
- For videos, use keywords in titles and descriptions (“2025 Toyota Camry Walkthrough – Dallas Car Dealer”).
This helps your dealership show up in Google Images and YouTube searches — both powerful traffic sources.
7. Monitor and Refine Your Keywords
SEO isn’t one-and-done. You need to track which SEO keywords for car dealers are working and refine your strategy.
- Use Google Search Console to track impressions and clicks.
- Update your content regularly to reflect new models, trends, and search terms.
- Double down on keywords that bring in leads and adjust or replace those that don’t perform.
Conclusion
From my experience, using the right car dealer keywords can make the difference between being buried in search results and showing up exactly when potential buyers are ready to purchase. The best keywords for car dealerships aren’t just about driving traffic—they bring in serious buyers with a clear intent to purchase.
By strategically adding these SEO keywords for car dealerships to your website, Google Business Profile, and online listings, you can reach the right audience, increase leads, and grow sales. I’ve seen it work time and time again, and I know these keyword lists can do the same for you.