Glossary

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What Is a Citations in SEO? Meaning & Importance

In today’s digital landscape, businesses strive to stand out in the crowded online marketplace. One crucial aspect of this quest for visibility is understanding citations and their role in SEO. But what exactly is a citation? Why does it matter for your website’s ranking? Whether you’re a small business owner or a seasoned marketer, grasping […]

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What Is Cart Abandon Rate & Why Does It Matter?

Have you ever added items to your shopping cart, only to leave the site without completing your purchase? You’re not alone. Cart abandonment is a common phenomenon in the online shopping world, and it can significantly impact e-commerce businesses. Understanding what cart abandon rate means and why it matters can help online retailers optimize their

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What Are Branded Keywords & Why Use Them?

What Are Branded Keywords? Branded keywords are search terms that include a company’s name, product name, or variations of those names. Unlike general keywords like “running shoes,” branded keywords add a specific brand name, such as “Nike running shoes.” People who search using branded keywords are often already familiar with the brand and looking for

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What is Backlink Analysis & Why Does It Matter?

What is Backlink Analysis? Backlink analysis means looking at all the links from other websites that point to your website. Imagine these links as votes or recommendations for your site. Each backlink is like someone telling Google, “This site has great information!” So, backlink analysis is checking who’s recommending you and whether those recommendations are

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