When I first started working on law firm SEO, I noticed that many family law attorneys struggled to show up for the right searches—even though people were actively looking for divorce help, custody guidance, and other family-related legal services. The issue wasn’t the quality of their work; it was that their websites weren’t optimized with the right SEO keywords for family law.
By targeting precise SEO keywords for family law attorneys, I’ve been able to help firms increase their visibility, attract highly qualified leads, and ultimately bring in more paying clients. Below, I’ve broken down the most effective keyword categories I’ve used in real campaigns.
SEO Keywords For Family Law Attorney
These keywords are more service-driven and are great for attorneys who want to emphasize their expertise. Using SEO keywords for family law attorneys helps connect your practice with clients specifically searching for professional legal representation.
| Keyword | Volume | Difficulty | Intents |
| family law attorney | 17000 | 56 | Informational,Non-branded,Non-local |
| family law attorney near me | 8500 | 30 | Informational,Transactional,Non-branded,Local |
| best family law attorney near me | 1900 | 6 | Informational,Commercial,Transactional,Non-branded,Local |
| family law attorney irvine | 1400 | 36 | Informational,Non-branded,Local |
| family law attorney orange county | 1100 | 43 | Informational,Non-branded,Local |
| family law attorney houston | 1100 | 30 | Informational,Non-branded,Local |
| family law attorney los angeles | 1000 | 39 | Informational,Non-branded,Local |
| best family law attorney | 1000 | 10 | Informational,Non-branded,Non-local |
| family law attorney san diego | 900 | 48 | Informational,Commercial,Non-branded,Local |
| attorney family law | 900 | 71 | Informational,Non-branded,Non-local |
| family law attorney free consultation | 700 | 59 | Informational,Transactional,Non-branded,Non-local |
| family law attorney san antonio | 700 | 38 | Informational,Non-branded,Local |
| attorney near me family law | 600 | 55 | Informational,Non-branded,Local |
| free family law attorney | 600 | 71 | Informational,Non-branded,Non-local |
| family law attorney mckinney tx | 600 | 39 | Informational,Non-branded,Local |
| texas family law attorney | 600 | 48 | Informational,Commercial,Non-branded,Local |
| affordable family law attorney | 500 | 49 | Informational,Commercial,Non-branded,Non-local |
| family law attorney sacramento | 500 | 37 | Informational,Non-branded,Local |
| california family law attorney | 500 | 52 | Informational,Commercial,Transactional,Non-branded,Local |
| family law attorney orlando | 500 | 47 | Informational,Non-branded,Local |
| family law attorney las vegas | 500 | 50 | Informational,Non-branded,Local |
| florida family law attorney | 500 | 26 | Informational,Commercial,Non-branded,Local |
| family law attorney dallas | 450 | 47 | Informational,Non-branded,Local |
| san diego family law attorney | 450 | 46 | Informational,Commercial,Non-branded,Local |
| family law attorney utah | 450 | 31 | Informational,Commercial,Non-branded,Local |
| family law attorney okc | 450 | 26 | Informational,Non-branded,Local |
| family law attorney fort worth | 450 | 39 | Informational,Non-branded,Local |
| family law attorney atlanta | 450 | 43 | Informational,Commercial,Non-branded,Local |
| family law attorney austin | 450 | 46 | Informational,Non-branded,Local |
| family law attorney tampa | 400 | 37 | Informational,Commercial,Non-branded,Local |
| family law attorney phoenix | 400 | 40 | Informational,Commercial,Non-branded,Local |
| family law attorney colorado springs | 400 | 34 | Informational,Non-branded,Local |
| attorney family law near me | 350 | 77 | Informational,Commercial,Transactional,Non-branded,Local |
| family law attorney jobs | 350 | 0 | Informational,Non-branded,Non-local |
| houston family law attorney | 350 | 45 | Informational,Non-branded,Local |
| family law attorney fresno | 350 | 28 | Informational,Non-branded,Local |
| family law attorney charlotte nc | 350 | 28 | Informational,Non-branded,Local |
| family law attorney jacksonville fl | 300 | 38 | Informational,Non-branded,Local |
| family law attorney tucson | 300 | 33 | Informational,Non-branded,Local |
| family law attorney spokane | 300 | 34 | Informational,Non-branded,Local |
| family law attorney victoria tx | 300 | 22 | Informational,Non-branded,Local |
| family law attorney denver | 300 | 27 | Informational,Non-branded,Local |
| orange county family law attorney | 300 | 51 | Informational,Non-branded,Local |
| family law attorney tulsa | 300 | 21 | Informational,Non-branded,Local |
| affordable family law attorney near me | 250 | Informational,Commercial,Transactional,Non-branded,Local | |
| family law attorney salary | 250 | 0 | Informational,Non-branded,Non-local |
| family law attorney albuquerque | 250 | 41 | Informational,Non-branded,Local |
| family law attorney nyc | 250 | 30 | Informational,Commercial,Non-branded,Local |
| dallas family law attorney | 250 | 50 | Informational,Non-branded,Local |
| family law attorney chicago | 250 | 48 | Informational,Commercial,Non-branded,Local |
| family law attorney indian river shores | 250 | ||
| family law attorney bakersfield | 250 | 29 | Informational,Non-branded,Local |
| attorney for family law near me | 250 | 51 | Informational,Non-branded,Local |
| family law attorney seattle | 250 | 36 | Informational,Non-branded,Local |
| family law attorney philadelphia | 200 | 36 | Informational,Non-branded,Local |
| family law attorney dallas tx | 200 | 48 | Informational,Non-branded,Local |
| family law attorney san jose | 200 | 43 | Informational,Non-branded,Local |
| best family law attorney los angeles | 200 | 30 | Informational,Non-branded,Local |
| top family law attorney | 200 | Informational,Non-branded,Non-local | |
| family attorney at law | 200 | 29 | Informational,Non-branded,Non-local |
| family law attorney near me free consultation | 200 | 51 | Informational,Transactional,Non-branded,Local |
| family law attorney columbus ohio | 200 | 40 | Informational,Non-branded,Local |
| international family law attorney | 200 | 0 | Informational,Non-branded,Non-local |
| family law attorney baton rouge | 200 | 23 | Informational,Non-branded,Local |
| denver family law attorney | 200 | 48 | Informational,Non-branded,Local |
| family law attorney portland | 200 | 35 | Informational,Transactional,Non-branded,Local |
| family law attorney wichita ks | 200 | 17 | Informational,Non-branded,Local |
| what does a family law attorney do | 200 | 3 | Informational,Non-branded,Non-local |
| lgbt family law attorney | 200 | Informational,Non-branded,Non-local | |
| family law attorney indianapolis | 200 | 30 | Informational,Non-branded,Local |
| san antonio family law attorney | 200 | 42 | Informational,Non-branded,Local |
| family law attorney tacoma | 200 | 39 | Informational,Non-branded,Local |
| family law attorney el paso | 200 | 32 | Informational,Non-branded,Local |
| family law attorney reno | 200 | 41 | Informational,Non-branded,Local |
| family law attorney fort myers | 200 | 34 | Informational,Non-branded,Local |
| oregon family law attorney | 200 | 40 | Informational,Commercial,Transactional,Non-branded,Local |
| family law attorney los angeles free consultation | 200 | 48 | Informational,Commercial,Non-branded,Local |
| what is a family law attorney | 200 | 4 | Informational,Non-branded,Non-local |
| family law attorney miami | 200 | 35 | Informational,Commercial,Non-branded,Local |
| las vegas family law attorney | 200 | 48 | Informational,Commercial,Non-branded,Local |
| utah family law attorney | 200 | 20 | Informational,Commercial,Non-branded,Local |
| family law attorney riverside | 200 | 45 | Informational,Navigational,Non-branded,Local |
| family law attorney corpus christi | 200 | 18 | Informational,Non-branded,Local |
| portland family law attorney | 150 | 42 | Informational,Non-branded,Local |
| fort worth family law attorney free consultation | 150 | Informational,Commercial,Non-branded,Local | |
| colorado springs family law attorney | 150 | 41 | Informational,Non-branded,Local |
| family law attorney baltimore | 150 | 29 | Informational,Non-branded,Local |
| aggressive family law attorney | 150 | 25 | Informational,Navigational,Non-branded,Non-local |
| family law attorney the woodlands | 150 | 24 | Informational,Non-branded,Local |
| family law attorney murfreesboro tn | 150 | 30 | Informational,Navigational,Non-branded,Local |
| family law attorney minneapolis | 150 | 27 | Informational,Non-branded,Local |
| family law attorney close to me | 150 | 16 | Informational,Commercial,Non-branded,Local |
| family law attorney fort worth free consultation | 150 | 26 | Informational,Non-branded,Local |
| what is family law attorney | 150 | 4 | Informational,Non-branded,Non-local |
| family law attorney pensacola | 150 | 34 | Informational,Non-branded,Local |
| irvine family law attorney | 150 | 24 | Informational,Non-branded,Local |
| family law attorney florida | 150 | 23 | Informational,Commercial,Transactional,Non-branded,Local |
| maryland family law attorney | 150 | 36 | Informational,Commercial,Non-branded,Local |
| family law attorney charleston sc | 150 | 34 | Informational,Non-branded,Local |
| austin family law attorney | 150 | 42 | Informational,Non-branded,Local |
SEO Keywords For Family Law Lawyers
This group focuses on clients who use the word “lawyers” instead of “attorneys” in their searches. Optimizing for both variations ensures you don’t miss out on potential leads, since both terms are highly searched and intent-driven.
| Keyword | Volume | Difficulty | Intents |
| family law lawyers | 4900 | 73 | Informational,Non-branded,Non-local |
| family law lawyers near me | 1600 | 50 | Informational,Commercial,Transactional,Non-branded,Local |
| pro bono lawyers near me family law | 600 | 69 | Informational,Non-branded,Local |
| lawyers family law | 350 | 64 | Informational,Non-branded,Non-local |
| lawyers family law near me | 300 | 81 | Informational,Non-branded,Local |
| free consultation lawyers family law | 250 | 35 | Informational,Non-branded,Non-local |
| best family law lawyers near me | 250 | 0 | Informational,Commercial,Non-branded,Local |
| lawyers for family law | 200 | 79 | Informational,Commercial,Non-branded,Non-local |
| fort wayne lawyers family law | 150 | ||
| pro bono family law lawyers | 150 | 71 | Informational,Non-branded,Non-local |
| family law lawyers sydney | 150 | 53 | Informational,Commercial,Non-branded,Local |
| family law and divorce lawyers | 150 | 25 | Informational,Commercial,Non-branded,Non-local |
| family law lawyers free consultation | 150 | 68 | Informational,Non-branded,Non-local |
| family law lawyers brisbane | 150 | 52 | Informational,Commercial,Non-branded,Local |
| lawyers near me family law | 150 | 75 | Informational,Non-branded,Local |
| in law we trust divorce and family lawyers | 100 | 0 | Informational,Navigational,Branded,Non-local |
| good family law lawyers near me | 100 | 12 | Informational,Non-branded,Local |
| oregon family law lawyers | 100 | Informational,Non-branded,Local | |
| family law lawyers troy | 100 | ||
| orange county family law lawyers | 100 | 42 | Informational,Commercial,Non-branded,Local |
| family law lawyers melbourne | 100 | 40 | Informational,Commercial,Non-branded,Local |
| local family law lawyers | 100 | 24 | Informational,Commercial,Transactional,Non-branded,Local |
| lawyers specializing in family law | 100 | 43 | Informational,Non-branded,Non-local |
| fort worth family law modifications lawyers | 100 | ||
| family law lawyers perth | 100 | 39 | Informational,Commercial,Non-branded,Local |
| family law divorce lawyers | 100 | 52 | Informational,Commercial,Non-branded,Non-local |
| family law child custody lawyers | 100 | 1 | Informational,Commercial,Non-branded,Non-local |
| family law lawyers near me free consultation | 100 | 66 | Informational,Transactional,Non-branded,Local |
| lgbt family law lawyers | 90 | 3 | Informational,Non-branded,Non-local |
| best lawyers for family law | 90 | 43 | Informational,Non-branded,Non-local |
| family law lawyers san diego | 90 | Informational,Commercial,Non-branded,Local | |
| good family law lawyers | 90 | 8 | Informational,Non-branded,Non-local |
| pro bono family law lawyers near me | 90 | 46 | Informational,Non-branded,Local |
| family law lawyers perth wa | 80 | ||
| family law lawyers maryland | 80 | ||
| lawyers in family law | 80 | 38 | Informational,Non-branded,Non-local |
| family law lawyers gold coast | 80 | ||
| top family law lawyers | 80 | 0 | Informational,Non-branded,Non-local |
| family law lawyers frederick md | 70 | 17 | Informational,Non-branded,Local |
| family law lawyers chicago | 70 | 40 | Informational,Non-branded,Local |
| family law order modification lawyers | 70 | 0 | Informational,Non-branded,Non-local |
| family law lawyers los angeles | 70 | 42 | Informational,Commercial,Non-branded,Local |
| family law lawyers in charlotte nc | 70 | ||
| katy family law lawyers | 70 | 30 | Informational,Non-branded,Local |
| denver family law lawyers | 70 | 37 | Informational,Commercial,Non-branded,Local |
| san antonio family law lawyers | 70 | 43 | Informational,Non-branded,Local |
| best family law lawyers | 70 | 2 | Informational,Commercial,Non-branded,Non-local |
| read family law for non-lawyers online free | 60 | 17 | Informational,Non-branded,Non-local |
| family law perth lawyers | 60 | ||
| family law for non-lawyers epub | 60 | 0 | Informational,Non-branded,Non-local |
| probono lawyers family law | 60 | ||
| family law for non-lawyers read online | 60 | 0 | Informational,Non-branded,Non-local |
| family law lawyers calgary | 60 | 45 | Informational,Non-branded,Local |
| san antonio texas family law lawyers | 60 | 39 | Informational,Commercial,Non-branded,Local |
| family law for non-lawyers pdf free download | 60 | 2 | Informational,Non-branded,Non-local |
| sydney family law lawyers | 60 | ||
| family law divorce lawyers near me | 60 | 18 | Informational,Commercial,Transactional,Non-branded,Local |
| arlington family law lawyers | 60 | Informational,Commercial,Non-branded,Local | |
| family law lawyers toronto | 60 | 48 | Informational,Commercial,Non-branded,Local |
| family law lawyers in augusta ga | 60 | 38 | Informational,Non-branded,Local |
| family law pro bono lawyers near me | 60 | 43 | Informational,Non-branded,Local |
| family law for non-lawyers pdf | 60 | ||
| austin family law appeal lawyers | 50 | 0 | Informational,Non-branded,Local |
| family law appeal lawyers | 50 | 0 | Informational,Commercial,Non-branded,Non-local |
| family law lawyers edmonton | 50 | 34 | Informational,Non-branded,Local |
| family law order enforcement lawyers | 50 | 0 | Informational,Non-branded,Non-local |
| affordable lawyers family law | 50 | 58 | Informational,Commercial,Non-branded,Non-local |
| read family law for non-lawyers online | 50 | 0 | Informational,Non-branded,Non-local |
| family law lawyers frederick county | 50 | 17 | Informational,Non-branded,Local |
| kerry weil tripp family law for non-lawyers | 50 | ||
| family law lawyers in my area | 50 | 68 | Informational,Commercial,Transactional,Non-branded,Local |
| family law lawyers tulsa | 50 | 26 | Informational,Non-branded,Local |
| cheap family law lawyers near me | 50 | 76 | Informational,Non-branded,Local |
| family law lawyers in nj | 50 | 43 | Informational,Commercial,Non-branded,Local |
| austin family law order modification lawyers | 50 | 0 | Informational,Non-branded,Local |
| los angeles family law lawyers | 50 | 39 | Informational,Commercial,Non-branded,Local |
| fairfax family law lawyers | 50 | 34 | Informational,Non-branded,Local |
| high net worth family law lawyers | 50 | ||
| family law lawyers in maryland | 50 | Informational,Commercial,Non-branded,Local | |
| family law lawyers tulsa ok | 50 | 33 | Informational,Non-branded,Local |
| cedar rapids family law lawyers | 50 | 21 | Informational,Non-branded,Local |
| family law lawyers macon ga | 50 | 20 | Informational,Non-branded,Local |
| top family law lawyers near me | 50 | 55 | Informational,Commercial,Non-branded,Local |
| tulsa family law lawyers | 50 | 31 | Informational,Non-branded,Local |
| family law lawyers in york, pa free consultation | 50 | Informational,Non-branded,Local | |
| free consultation family law lawyers near me | 50 | 52 | Informational,Non-branded,Local |
| family law for non-lawyers kerry weil tripp pdf free download | 50 | ||
| austin family law order enforcement lawyers | 50 | 0 | Informational,Non-branded,Local |
| kerry weil tripp family law for non-lawyers pdf | 50 | 0 | Informational,Branded,Non-local |
| family law for non-lawyers kerry weil tripp pdf | 50 | 0 | Informational,Branded,Non-local |
| family law child custody lawyers near me | 50 | ||
| family law lawyers in chicago | 40 | 42 | Informational,Commercial,Non-branded,Local |
| family law lawyers pro bono | 40 | 76 | Informational,Non-branded,Non-local |
| pro bono lawyers family law | 40 | 56 | Informational,Non-branded,Non-local |
| family law lawyers in colorado springs | 40 | Informational,Non-branded,Local | |
| lawyers near me for family law | 40 | 61 | Informational,Non-branded,Local |
| family law lawyers ottawa | 40 | 22 | Informational,Non-branded,Local |
| family law for non-lawyers pdf download | 40 | ||
| austin family law lawyers | 40 | 45 | Informational,Commercial,Non-branded,Local |
| family law lawyers albuquerque | 40 | Informational,Non-branded,Local |
How to Use These Keywords for Your Family Law Website
- On-Page Optimization: Use these keywords naturally in your website’s titles, meta descriptions, headings, and body content. For instance, if your practice specializes in divorce, you can use a keyword like “divorce lawyer in [City]” in your homepage or service page titles.
- Create Blog Content: Write blog posts targeting informational keywords, such as “How to Navigate Child Custody Battles” or “What to Expect During a Divorce Mediation.” This will not only provide value to your audience but also help boost your site’s search rankings.
- Local SEO: Optimize your Google My Business profile by including location-based keywords such as “family law lawyer in [City]” or “divorce attorney near me.” Make sure your business is listed on local directories and Google Maps to improve local search rankings.
- Image Optimization: Optimize your images by including relevant keywords in the alt text, such as “divorce lawyer consultation in [City].” This will also help your site rank for image searches, increasing your visibility.
- Focus on Client Reviews: Encourage satisfied clients to leave reviews with keywords like “best family lawyer in [City]” or “professional divorce lawyer.” Positive reviews containing these keywords can significantly improve your local SEO.
Conclusion
In my experience, choosing the right SEO keywords for family law is the key to ranking higher and attracting quality leads. Many firms only focus on broad terms, but I’ve found that mixing SEO keywords for family law attorneys and SEO keywords for family law lawyers gives the best balance between visibility and conversion.
By strategically placing these keywords in your website’s service pages, blog posts, and local profiles, you can ensure that your firm appears at the exact moment potential clients are looking for help. With consistent optimization, these keywords can turn your site into a steady client acquisition channel.