From my SEO projects, I’ve noticed that local service businesses like handymen often rely heavily on word-of-mouth, but they miss out on the thousands of people searching online every month. The truth is, without the right SEO keywords for handyman services, it’s almost impossible to compete with bigger companies or local directories.
By targeting the best handyman SEO keywords, I’ve helped service providers rank higher on Google, generate more local leads, and secure consistent bookings. Below, I’m sharing a list of keyword categories that work best for handyman businesses based on my experience.
SEO Keywords for Handyman Services (Location Based Keywords)
Location-based keywords help connect your handyman business to clients in specific cities, neighborhoods, or regions. Adding location names like “handyman in Dallas” or “handyman services in New York” makes your website visible to local searchers who are ready to hire.
| Keyword | Volume | Difficulty | Intents |
| local handyman services | 29000 | 33 | Informational,Commercial,Non-branded,Local |
| local handyman | 28000 | 18 | Informational,Commercial,Transactional,Non-branded,Local |
| handyman in my area | 2200 | 73 | Informational,Commercial,Transactional,Non-branded,Local |
| handyman houston | 1000 | 12 | Informational,Commercial,Non-branded,Local |
| handyman chicago | 1000 | 22 | Informational,Commercial,Transactional,Non-branded,Local |
| handyman las vegas | 900 | 20 | Informational,Commercial,Non-branded,Local |
| handyman tampa | 800 | 4 | Informational,Commercial,Non-branded,Local |
| handyman jacksonville fl | 800 | 9 | Informational,Commercial,Non-branded,Local |
| handyman san antonio | 800 | 9 | Informational,Commercial,Non-branded,Local |
| handyman san diego | 800 | 2 | Informational,Commercial,Transactional,Non-branded,Local |
| handyman sioux falls | 700 | 16 | Informational,Commercial,Non-branded,Local |
| handyman orlando | 700 | 16 | Informational,Commercial,Non-branded,Local |
| handyman dallas | 600 | 22 | Informational,Commercial,Non-branded,Local |
| handyman charlotte nc | 600 | 10 | Informational,Commercial,Transactional,Non-branded,Local |
| handyman austin | 600 | 11 | Informational,Commercial,Non-branded,Local |
| handyman los angeles | 600 | 8 | Informational,Commercial,Non-branded,Local |
| handyman colorado springs | 600 | 8 | Informational,Commercial,Non-branded,Local |
| handyman miami | 600 | 3 | Informational,Commercial,Non-branded,Local |
| handyman sacramento | 500 | 12 | Informational,Commercial,Non-branded,Local |
| handyman atlanta | 500 | 12 | Informational,Commercial,Transactional,Non-branded,Local |
| handyman denver | 500 | 24 | Informational,Commercial,Non-branded,Local |
| handyman sarasota | 450 | 1 | Informational,Commercial,Non-branded,Local |
| handyman columbus ohio | 450 | 9 | Informational,Commercial,Non-branded,Local |
| handyman seattle | 450 | 17 | Informational,Commercial,Non-branded,Local |
| handyman license florida | 450 | 0 | Informational,Non-branded,Local |
| handyman minneapolis | 450 | 12 | Informational,Commercial,Transactional,Non-branded,Local |
| handyman insurance florida | 450 | 1 | Informational,Commercial,Non-branded,Local |
| handyman kansas city | 400 | 16 | Informational,Commercial,Non-branded,Local |
| handyman indianapolis | 400 | 5 | Informational,Commercial,Non-branded,Local |
| handyman jacksonville | 400 | Informational,Commercial,Non-branded,Local | |
| chicago handyman | 400 | 27 | Informational,Commercial,Transactional,Non-branded,Local |
| handyman license california | 400 | 2 | Informational,Non-branded,Local |
| handyman louisville ky | 400 | 10 | Informational,Commercial,Non-branded,Local |
| handyman lincoln ne | 400 | 12 | Informational,Commercial,Non-branded,Local |
| handyman nashville | 400 | 2 | Informational,Commercial,Non-branded,Local |
| handyman san jose | 400 | 0 | Informational,Commercial,Non-branded,Local |
| handyman cincinnati | 400 | 12 | Informational,Commercial,Non-branded,Local |
| handyman portland | 400 | 6 | Informational,Commercial,Non-branded,Local |
| handyman phoenix | 400 | 11 | Informational,Commercial,Non-branded,Local |
| handyman pittsburgh | 350 | 3 | Informational,Commercial,Non-branded,Local |
| handyman tucson | 350 | 26 | Informational,Commercial,Non-branded,Local |
| handyman san francisco | 350 | 6 | Informational,Commercial,Non-branded,Local |
| handyman wichita ks | 350 | 11 | Informational,Commercial,Non-branded,Local |
| handyman fort myers | 350 | 0 | Informational,Commercial,Non-branded,Local |
| handyman insurance california | 350 | 1 | Informational,Commercial,Non-branded,Local |
| handyman richmond va | 350 | 9 | Informational,Commercial,Non-branded,Local |
| seattle handyman | 350 | 24 | Informational,Commercial,Non-branded,Local |
| handyman raleigh nc | 350 | 0 | Informational,Commercial,Non-branded,Local |
| handyman london | 300 | 38 | Informational,Commercial,Transactional,Non-branded,Local |
| handyman brooklyn | 300 | 3 | Informational,Commercial,Non-branded,Local |
| handyman philadelphia | 300 | 16 | Informational,Commercial,Non-branded,Local |
| handyman fort lauderdale | 300 | 7 | Informational,Commercial,Non-branded,Local |
| handyman fort worth | 300 | 12 | Informational,Commercial,Non-branded,Local |
| handyman charlotte | 300 | 3 | Informational,Commercial,Non-branded,Local |
| handyman omaha | 300 | 12 | Informational,Commercial,Non-branded,Local |
| columbus handyman | 300 | 0 | Informational,Commercial,Non-branded,Local |
| handyman vancouver wa | 300 | 5 | Informational,Commercial,Non-branded,Local |
| handyman augusta ga | 300 | 7 | Informational,Commercial,Non-branded,Local |
| handyman boston | 300 | 6 | Informational,Commercial,Non-branded,Local |
| handyman albuquerque | 300 | 4 | Informational,Commercial,Non-branded,Local |
| charlotte handyman | 300 | Informational,Commercial,Non-branded,Local | |
| handyman rochester ny | 300 | 10 | Informational,Commercial,Non-branded,Local |
| las vegas handyman | 300 | 8 | Informational,Commercial,Non-branded,Local |
| handyman columbia sc | 300 | 12 | Informational,Commercial,Non-branded,Local |
| handyman knoxville tn | 300 | 19 | Informational,Commercial,Non-branded,Local |
| handyman insurance texas | 250 | 1 | Informational,Commercial,Non-branded,Local |
| handyman services tampa | 250 | 4 | Informational,Commercial,Non-branded,Local |
| handyman services in my area | 250 | 74 | Informational,Commercial,Transactional,Non-branded,Local |
| handyman clearwater | 250 | 0 | Informational,Commercial,Non-branded,Local |
| handyman services jacksonville fl | 250 | 8 | Informational,Commercial,Non-branded,Local |
| handyman wilmington nc | 250 | 3 | Informational,Commercial,Non-branded,Local |
| austin handyman | 250 | 14 | Informational,Commercial,Non-branded,Local |
| handyman st louis | 250 | 7 | Informational,Commercial,Non-branded,Local |
| handyman greensboro nc | 250 | 7 | Informational,Commercial,Non-branded,Local |
| handyman services houston | 250 | 12 | Informational,Commercial,Non-branded,Local |
| florida handyman license | 250 | 1 | Informational,Non-branded,Local |
| handyman baltimore | 250 | 10 | Informational,Commercial,Non-branded,Local |
| handyman naples fl | 250 | 7 | Informational,Commercial,Non-branded,Local |
| handyman lexington ky | 250 | 15 | Informational,Commercial,Non-branded,Local |
| handyman mesa az | 250 | 12 | Informational,Commercial,Non-branded,Local |
| handyman salt lake city | 250 | 20 | Informational,Commercial,Non-branded,Local |
| handyman pensacola | 200 | 0 | Informational,Commercial,Non-branded,Local |
| handyman spokane | 200 | 16 | Informational,Commercial,Non-branded,Local |
| handyman melbourne fl | 200 | 2 | Informational,Commercial,Non-branded,Local |
| handyman services los angeles | 200 | 2 | Informational,Commercial,Non-branded,Local |
| handyman overland park | 200 | 10 | Informational,Commercial,Non-branded,Local |
| handyman dayton ohio | 200 | 10 | Informational,Commercial,Non-branded,Local |
| handyman katy | 200 | 10 | Informational,Commercial,Non-branded,Local |
| handyman services chicago | 200 | 23 | Informational,Commercial,Transactional,Non-branded,Local |
| handyman services nashville | 200 | 11 | Informational,Commercial,Non-branded,Local |
| handyman services atlanta | 200 | 17 | Informational,Commercial,Transactional,Non-branded,Local |
| handyman salem oregon | 200 | 3 | Informational,Commercial,Non-branded,Local |
| handyman winston salem | 200 | 3 | Informational,Commercial,Non-branded,Local |
| handyman ocala | 200 | 6 | Informational,Commercial,Non-branded,Local |
| handyman huntsville al | 200 | 10 | Informational,Commercial,Non-branded,Local |
| nashville handyman | 200 | 1 | Informational,Commercial,Non-branded,Local |
| handyman birmingham al | 200 | 18 | Informational,Commercial,Non-branded,Local |
| handyman services london | 200 | 35 | Informational,Commercial,Transactional,Non-branded,Local |
| handyman alexandria va | 200 | 0 | Informational,Commercial,Non-branded,Local |
| handyman gainesville fl | 200 | 5 | Informational,Commercial,Non-branded,Local |
SEO Keywords for Handyman Services (Near Me Keywords)
These are some of the most powerful keywords because people typing “handyman near me” are usually looking to hire immediately. Optimizing for handyman services near me keywords can help capture high-intent traffic and turn searches into booked jobs.
| Keyword | Volume | Difficulty | Intents |
| handyman near me | 73000 | 0 | Informational,Commercial,Transactional,Non-branded,Local |
| handyman services near me | 27000 | 30 | Informational,Commercial,Transactional,Non-branded,Local |
| local handyman near me | 3800 | 54 | Informational,Commercial,Transactional,Non-branded,Local |
| handyman near me small jobs | 3600 | 24 | Informational,Commercial,Transactional,Non-branded,Local |
| handyman jobs near me | 1800 | 2 | Informational,Non-branded,Local |
| handyman service near me | 1400 | 48 | Informational,Commercial,Transactional,Non-branded,Local |
| handyman plumber near me | 1400 | 11 | Informational,Commercial,Transactional,Non-branded,Local |
| cheap handyman near me | 1200 | 19 | Informational,Commercial,Transactional,Non-branded,Local |
| electrical handyman near me | 1000 | 4 | Informational,Commercial,Transactional,Non-branded,Local |
| local handyman services near me | 1000 | 11 | Informational,Commercial,Transactional,Non-branded,Local |
| handyman plumbers near me | 900 | 12 | Informational,Commercial,Transactional,Non-branded,Local |
| best handyman near me | 900 | 6 | Informational,Commercial,Non-branded,Local |
| plumber handyman near me | 700 | 16 | Informational,Commercial,Transactional,Non-branded,Local |
| handyman electrician near me | 700 | 3 | Informational,Commercial,Transactional,Non-branded,Local |
| find a handyman near me | 600 | 0 | Informational,Commercial,Transactional,Non-branded,Local |
| independent handyman near me | 600 | 14 | Informational,Commercial,Transactional,Non-branded,Local |
| handyman companies near me | 600 | 49 | Informational,Commercial,Transactional,Non-branded,Local |
| handyman roof repair near me | 500 | 5 | Informational,Commercial,Transactional,Non-branded,Local |
| carpenter handyman near me | 500 | 7 | Informational,Commercial,Transactional,Non-branded,Local |
| handyman for small jobs near me | 500 | 0 | Informational,Commercial,Transactional,Non-branded,Local |
| plumbing handyman near me | 450 | 65 | Informational,Commercial,Transactional,Non-branded,Local |
| licensed handyman near me | 350 | 33 | Informational,Commercial,Transactional,Non-branded,Local |
| handyman for yard work near me | 350 | 2 | Informational,Commercial,Transactional,Non-branded,Local |
| home repair handyman near me | 300 | 0 | Informational,Commercial,Transactional,Non-branded,Local |
| handyman work near me | 300 | 12 | Informational,Commercial,Transactional,Non-branded,Local |
| handyman carpentry services near me | 300 | 9 | Informational,Commercial,Transactional,Non-branded,Local |
| handyman carpenter near me | 300 | 5 | Informational,Commercial,Transactional,Non-branded,Local |
| flooring handyman near me | 300 | 4 | Informational,Commercial,Transactional,Non-branded,Local |
| handyman/handywoman/handyperson near me | 300 | 8 | Informational,Commercial,Transactional,Non-branded,Local |
| handyman siding repair near me | 300 | 0 | Informational,Commercial,Transactional,Non-branded,Local |
| find handyman near me | 300 | 19 | Informational,Commercial,Transactional,Non-branded,Local |
| handyman contractors near me | 300 | 73 | Informational,Commercial,Transactional,Non-branded,Local |
| handyman classes near me | 250 | 2 | Informational,Non-branded,Local |
| electrician handyman near me | 250 | 0 | Informational,Commercial,Transactional,Non-branded,Local |
| handyman cost to install toilet near me | 250 | 4 | Informational,Commercial,Non-branded,Local |
| handyman to clean gutters near me | 250 | 1 | Informational,Commercial,Transactional,Non-branded,Local |
| handyman painter near me | 200 | 3 | Informational,Commercial,Transactional,Non-branded,Local |
| handyman roofers near me | 200 | 11 | Informational,Commercial,Transactional,Non-branded,Local |
| home handyman services near me | 200 | 63 | Informational,Commercial,Transactional,Non-branded,Local |
| handyman insurance near me | 200 | 33 | Informational,Commercial,Non-branded,Local |
| handyman fence repair near me | 200 | 0 | Informational,Commercial,Transactional,Non-branded,Local |
| handyman gutter repair near me | 200 | 1 | Informational,Commercial,Transactional,Non-branded,Local |
| handyman drywall repair near me | 200 | 2 | Informational,Commercial,Transactional,Non-branded,Local |
| handyman movers near me | 200 | 59 | Informational,Commercial,Transactional,Non-branded,Local |
| commercial handyman near me | 200 | 24 | Informational,Commercial,Transactional,Non-branded,Local |
| hire handyman near me | 200 | 73 | Commercial,Transactional,Non-branded,Local |
| handyman rates near me | 150 | 12 | Informational,Non-branded,Local |
| handyman side jobs near me | 150 | 7 | Informational,Non-branded,Local |
| handyman for hire near me | 150 | 64 | Informational,Commercial,Transactional,Non-branded,Local |
| hire a handyman near me | 150 | 55 | Commercial,Transactional,Non-branded,Local |
| drywall handyman near me | 150 | 5 | Informational,Commercial,Transactional,Non-branded,Local |
| handyman jobs hiring near me | 150 | 39 | Informational,Non-branded,Local |
| mobile home handyman near me | 150 | 0 | Informational,Commercial,Non-branded,Local |
| handyman repair near me | 150 | 12 | Informational,Commercial,Transactional,Non-branded,Local |
| best handyman services near me | 150 | 7 | Informational,Commercial,Non-branded,Local |
| handyman deck repair near me | 150 | 0 | Informational,Commercial,Transactional,Non-branded,Local |
| handyman services for seniors near me | 150 | 44 | Informational,Commercial,Non-branded,Local |
| handyman near me now | 150 | 72 | Informational,Commercial,Transactional,Non-branded,Local |
| small job handyman near me | 150 | 24 | Informational,Commercial,Transactional,Non-branded,Local |
| general handyman near me | 150 | 53 | Informational,Commercial,Transactional,Non-branded,Local |
| how to find a handyman near me | 150 | 21 | Informational,Commercial,Transactional,Non-branded,Local |
| general handyman services near me | 150 | 73 | Informational,Commercial,Transactional,Non-branded,Local |
| handyman courses near me | 150 | 4 | Informational,Non-branded,Local |
| handyman training near me | 150 | 12 | Informational,Non-branded,Local |
| handyman door repair near me | 150 | 1 | Informational,Commercial,Transactional,Non-branded,Local |
| handyman plumbing near me | 150 | 54 | Informational,Commercial,Transactional,Non-branded,Local |
| fence handyman near me | 150 | 7 | Informational,Commercial,Transactional,Non-branded,Local |
| small jobs handyman near me | 150 | 54 | Informational,Commercial,Transactional,Non-branded,Local |
| roofing handyman near me | 150 | 4 | Informational,Commercial,Transactional,Non-branded,Local |
| cheap handyman near me free estimates | 150 | 11 | Informational,Commercial,Transactional,Non-branded,Local |
| handyman masonry near me | 150 | 0 | Informational,Commercial,Non-branded,Local |
| handyman company near me | 150 | 87 | Informational,Commercial,Transactional,Non-branded,Local |
| handyman painters near me | 150 | 13 | Informational,Commercial,Transactional,Non-branded,Local |
| amish handyman near me | 150 | 0 | Informational,Commercial,Non-branded,Local |
| home handyman near me | 150 | 8 | Informational,Commercial,Transactional,Non-branded,Local |
| licensed and bonded handyman near me | 150 | 20 | Informational,Commercial,Transactional,Non-branded,Local |
| carpentry handyman near me | 150 | 10 | Informational,Commercial,Transactional,Non-branded,Local |
| handyman electrical near me | 100 | 11 | Informational,Commercial,Transactional,Non-branded,Local |
| emergency handyman near me | 100 | 53 | Informational,Commercial,Transactional,Non-branded,Local |
| commercial handyman services near me | 100 | 0 | Informational,Commercial,Non-branded,Local |
| need handyman near me | 100 | 65 | Informational,Commercial,Transactional,Non-branded,Local |
| handyman near | 100 | 49 | Informational,Commercial,Transactional,Non-branded,Local |
| handyman to help move furniture near me | 100 | 29 | Informational,Commercial,Transactional,Non-branded,Local |
| good handyman near me | 100 | 13 | Informational,Commercial,Transactional,Non-branded,Local |
| cheap handyman services near me | 100 | 55 | Informational,Commercial,Transactional,Non-branded,Local |
| independent handyman near me small jobs | 100 | 12 | Informational,Commercial,Transactional,Non-branded,Local |
| small handyman services near me | 100 | 19 | Informational,Commercial,Transactional,Non-branded,Local |
| handyman school near me | 100 | 12 | Informational,Non-branded,Local |
| appliance handyman near me | 100 | 11 | Informational,Commercial,Transactional,Non-branded,Local |
| handyman electricians near me | 100 | 2 | Informational,Commercial,Transactional,Non-branded,Local |
| bathroom handyman near me | 100 | 12 | Informational,Commercial,Transactional,Non-branded,Local |
| hvac handyman near me | 100 | 2 | Informational,Commercial,Transactional,Non-branded,Local |
| local handyman service near me | 100 | 49 | Informational,Commercial,Transactional,Non-branded,Local |
| handyman painting services near me | 100 | 35 | Informational,Commercial,Transactional,Non-branded,Local |
| top rated handyman near me | 100 | 6 | Informational,Commercial,Transactional,Non-branded,Local |
| rv handyman near me | 100 | 2 | Informational,Non-branded,Local |
| handyman locksmith near me | 100 | 3 | Informational,Commercial,Transactional,Non-branded,Local |
| self employed handyman hourly rate near me | 100 | 12 | Informational,Non-branded,Local |
| handyman toilet repair near me | 100 | 1 | Informational,Commercial,Transactional,Non-branded,Local |
| handyman carpenters near me | 100 | 15 | Informational,Commercial,Transactional,Non-branded,Local |
How to Use SEO Keywords for Handyman Services
Having a list of SEO keywords for handyman services is a great start, but the real value comes from knowing how to use them across your website and online presence. Keywords tell Google what your business does and help potential customers find you when they search for services like “handyman near me,” “home repair [city],” or “affordable handyman services.”
Here’s a step-by-step guide on how to put these keywords into action so you can attract more clients and grow your handyman business.
1. Add Keywords to Your Website Pages
Your website is often the first impression customers get, and search engines rely on keywords to understand what you offer. To make the most of SEO keywords for handyman services:
- Use main keywords like “handyman services in [city]” in your homepage title, meta description, and H1 heading.
- Include supporting keywords (like “home repairs,” “plumbing handyman,” or “electrical handyman services”) naturally within your service descriptions.
- Don’t stuff keywords — write like you’re speaking directly to a homeowner in need of help.
2. Create Service-Specific Pages
Handyman work covers a wide range of services, so having separate landing pages for different tasks helps you rank higher.
Examples include:
- “Plumbing Handyman in [city]”
- “Electrical Repair Handyman Near Me”
- “Painting and Drywall Services [city]”
Each page should focus on its own set of SEO keywords for handyman services, making it easier for Google (and your customers) to match you with exactly what they’re searching for.
3. Focus on Local SEO
Most handyman clients are local, so location-based keywords are critical.
Here’s what to do:
- Add your city, neighborhood, or service area to keywords (e.g., “handyman in Dallas,” “home repair Boston,” “best handyman near me”).
- Make sure your business name, address, and phone number (NAP) are listed consistently on your site and your Google Business Profile.
- Write blog posts with local topics, like “Top 5 Common Home Repairs in [City]” or “How to Find a Reliable Handyman in [City].”
These strategies help you show up when homeowners search “handyman near me.”
4. Optimize Your Google Business Profile
Your Google Business Profile (formerly Google My Business) is just as important as your website for local handyman SEO. Make sure to:
- Use SEO keywords for handyman services in your business description.
- Add categories and services like “home repair,” “plumbing handyman,” or “electrical handyman.”
- Post photos of your work with keyword-rich captions.
- Encourage happy customers to leave reviews that mention the service and city (e.g., “Great handyman service in Dallas for kitchen repairs”).
5. Use Keywords in Blogs & Helpful Content
Blogging helps you capture long-tail SEO keywords for handyman services that potential clients type into Google.
Some blog post ideas include:
- “10 Most Common Home Repairs Every Homeowner Needs”
- “Handyman vs. Contractor: Which One Should You Hire?”
- “Affordable Handyman Services in [City]: What to Expect”
- “How to Choose the Best Handyman Near You”
Each blog should target one main keyword but also weave in related terms naturally. This builds trust and helps your site rank for multiple searches.
6. Don’t Forget Image SEO
Photos of your work can drive traffic too — if you optimize them correctly.
- Rename files before uploading (e.g., kitchen-repair-handyman-dallas.jpg).
- Add alt text like “Affordable handyman services in Dallas for kitchen cabinet repair.”
- Use images on your service and blog pages so keywords appear in both text and visuals.
This increases your chances of showing up in Google Images, which many homeowners browse when looking for inspiration.
7. Track and Adjust Your Keywords
SEO isn’t a one-time job. Keep an eye on which SEO keywords for handyman services are driving results.
- Use Google Search Console to monitor performance.
- Update older pages with new or trending keywords (like “same-day handyman services” or “emergency handyman near me”).
- Double down on the terms that bring in leads and adjust the ones that don’t.
Conclusion
In my experience, handymen who focus on SEO keywords for handyman services can significantly boost their online visibility and client base. The real game-changer, though, comes from targeting location-based keywords and near me keywords, since these are the exact terms people use when they’re ready to call and book a handyman.
By using these keywords naturally across your service pages, blog posts, Google Business Profile, and even image alt tags, you’ll set yourself apart from competitors and attract more local clients consistently.
